The Consumer Electronic Show (CES) kicks off at the start of each year and looks at the future of technology and the tech industry, showcasing what could soon become a part of our lives in the next couple of years. But what trends shaped this year’s event? And was it...
AI isn’t exactly a new thing when it comes to video games, for the longest time some rudimentary form of artificial intelligence has been used, from storing and generating patterns to programming the way enemies and NPC’s react to player movements, providing a more compelling gameplay experience. As this technology...
With most of the major tech companies hedging their bets on Artificial Intelligence (AI), we’re set to see a future where this technology is at the forefront of innovation; but at what cost? As this area of tech is coming out of its infancy, we’re starting to see the impact...
In the ever-evolving landscape of the tech industry, some companies become household names, shaping the way we live and work. However, as time marches on, the fate of these once-innovative firms takes unexpected turns. Today, let’s take a nostalgic journey through the trajectories of three tech companies that once captured...
Any IPO is a major moment in time for a brand. But for Reddit, the upcoming IPO means so much more, to so many more. Predictions often say that what happens on 21 March is a litmus test. Not just for the value of challenger, loss-making, advertising-based social media companies,...
In an interconnected world where borders are no longer barriers, the significance of international public relations (PR to the rest of us) for brands seeking expansion beyond their home country cannot be overstated. As markets become increasingly globalized, businesses are presented with unparalleled opportunities to tap into new customer bases...
Facebook is 20 years old. Feel old yet? I suppose that depends on whether you still actively use Facebook or not… I digress. The social network that has since dominated the globe has two decades of history under its belt and during that time has managed to influence a lot...
It’s been a dramatic year for the music industry. We’re proud to have played a part in shaping some of the biggest conversations currently happening. From new economic models and tackling streaming fraud, to promoting the role of monetizing lyrics to create new revenue streams (on which we have scored...
If you’re looking to attend a trade show either as a newbie or a skilful veteran, a startup founder, a journalist, or on behalf of your company, you can never be too prepared for what’s in store, from the food (or lack thereof) to the sheer amount of walking you’ll...
Apple surprised us all at the end of October with a “Scarily Fast” event where they announced a new MacBook Pro and iMac with the M3 family of chips. But what seems to have the Internet up in arms is the message “Shot on iPhone, edited on Mac”, but why?...
It’s no secret that we absolutely love toys here at Gallium, that’s why we’re often found running around the halls of London and New York Toy Fairs showing off the new products our clients have as well as cooing over what products toy companies (and independent inventors) are launching or...
The gaming industry has witnessed a remarkable surge in female participation over the years, challenging the long-standing perception of gaming as a male-dominated realm as recent surveys from many brands have shown. This shift not only transforms the industry but also creates new opportunities for women to thrive as gamers, professionals, and innovators. In this blog post, we will delve into recent data and research, shedding light on the evolving landscape of women in the gaming industry.
IFA Berlin is THE major trade show in the European world of technology. Executives in the technology sector, inventors, and tech enthusiasts gather annually at this renowned event to learn about the latest advances in consumer electronics and home appliances, network with like-minded peers, and help define the future direction...
Economic headwinds have forced the hand of many consumer tech brands to refocus their strategies to ensure they can deliver shareholder value, or even simply remain viable. At the same time, recent “shock” rises in inflation are hitting consumers hard, potentially creating a lose-lose scenario. The music industry is also...
Talking about Christmas in July? It may sound extra, but trust us, it’s crucial to your products’ success for the festive season. In this blog post, we will explore what Christmas in July is, why it is important for brands and businesses, and the key steps they can take to...
After months of rumours, Apple has finally unveiled its foray into the Augmented & Virtual Reality (AR & VR) world, and while companies like Meta and Microsoft might be sitting there like a shocked Pikachu, the Internet has done what the Internet does best and created some of the most...
The future of big gaming industry-focused announcement events might be short-lived as we see more companies take announcements into their own hands as opposed to relying on these events to unveil their next big thing. The recent cancellation of the Electronic Entertainment Expo (E3) is a pretty big deal not...
Later this month, the highly anticipated Google I/O event takes place. Google I/O is an annual developer conference held by Google. It launched in 2008 and has since become one of the biggest tech events of the year, attracting thousands of attendees from all over the world. The conference is...
April is Earth Month, with Earth Day taking place on 22nd April, comes to an end it is important to reflect on the impact of our daily lives on the environment and what we can do to lessen this negative impact. The consumer technology industry has a significant role to...
Gaming has come a long way from the days of Pong and Space Invaders. Today’s video games are immersive, interactive experiences that allow players to explore richly detailed worlds and interact with other players from around the globe. But the gaming industry is constantly evolving, driven by advances in technology...
As we think of the way technology will evolve to meet society’s growing needs, we can’t help but address the substantial issue of our aging populations. Through what we at Gallium Ventures call ‘GreyTech’, older people will be able to utilise tech to combat many of the difficulties they are...
The art of finding investment is just that, an art. Founders must articulate the nuances of their business and customer base while highlighting what a potential investor might miss out on should they turn down this glowing opportunity. What founders tend to forget is that your pitch is amongst an...
Whether you’re an artist, label, DSP, tech player, or publisher: 2023 is shaping up to be a potentially significant one, as we see major trends from last taking hold, and new ones emerge. Here’s a few trends we are tracking that could play out in 2023. AI and music converge...
The Consumer Electronics Show (CES) in Las Vegas, Nevada, is the biggest consumer tech trade show and the most influential tech event of the year, organised by the Consumer Technology Association (CTA). With a history of over 55 years, CES 2023 surpassed the CTA’s expectations for this post-pandemic year, as...
Despite being almost precisely half of the global population, the concept of technology specifically for women is — shockingly — a relatively new field. Tracking periods and fertility planning are the most common applications associated with femtech. But now, with the original femtech startups turning into profitable fast-growth businesses, we’re seeing...
In preparation for CES 2023, Gallium Ventures supported promising Japanese startups to get ready for the influential technology showcase, Showstoppers, thanks to the encouragement of their government-related organization JETRO. The responsibility a government has to support entrepreneurs within their region is an ever-evolving picture. Various countries are taking their support...
2022 has brought a time of uncertainty with ups and downs for many. However, at Gallium we believe it is important to recognise and shine a light on the good things when possible, so we have put together a list of some of the best creations and/or uses of tech...
CES is the biggest consumer tech event of the year so whether you’re exhibiting or attending, ensuring your brand gets off to a flying start for 2023 is crucial.
Last night Gallium Ventures won the highly coveted category of Best Apprenticeship Employer at the PRCA’s PR Internships and Apprenticeships Awards.
For more than a decade now, we have been in an era of digital transformation. Entire industries and services now not just exist, but thrive — many of which didn’t exist even 10 years ago, or were at least in their infancy. The music industry has seen a major upheaval. ...
If you just read the headlines, you would be forgiven for thinking that crypto is unsafe, a scam, or a mixture of the above. Perhaps it’s the volatility that catches your eye — how it makes people rich one day, and wipes them out the next. Or, maybe Elon Musk said something about a memecoin.
To celebrate Germany’s Mother’s Day, this year, Burger King Berlin launched a rather questionable menu honouring the weird and wonderful cravings that some mothers experience during pregnancy. We wanted to understand just how representative these claims of cravings actually are and shed some light on the reality behind the campaign.
Seventy years is a lifetime. For many, they will have had several jobs and retired. But for Her Majesty Queen Elizabeth II, the upcoming Platinum Jubilee marks seven decades in just the single job.
If you were to see a headline stating that eight out of 23 UK unicorns are founded by minority ethnic people, then you could be forgiven for assuming that this is a fantastic sign of progress for diversity and representation in business. Yet a deeper dive into this data paints a different picture. The first reveal is that none of the eight have been founded by Black people. The second is that none of the founders are women.
As a major partner for startup brands looking to launch products to market, we often get a lot of questions about expanding retail reach. So, we’ve brought in one of Gallium's recommended and highly experienced partners — Retailbound — to give their expert take on what new brands should look to do when launching a new product to market. Retaibound’s Yohan Jacob, Retail Management Consultant, takes us through the steps.
You’d think Non-Fungible Tokens (NFTs) and gaming would go hand-in-hand as most games nowadays already have in-game stores to purchase virtual items. Yet right now, the relationship between the two has been rocky, to say the least.
The biggest event on the calendar for the crypto-obsessives, Bitcoin 2022, is back. While crypto is never far from the news these days, it is set-piece events like Bitcoin 2022 where those of us watching the sector can get a real pulse on the trends.
For us PR and comms professionals, we love nothing more than to chase that all-important coverage. But in the pursuit of achieving greatness for our clients, we often overlook some things that can lead to us not respecting our journalist friends quite as much as we perhaps should do.
It is wonderful to see new and emerging femtech startups, it feels like an exciting time for the space and it is definitely long overdue. Interest in the industry is definitely on the rise as global VC investment crossed the 1 billion mark in 2021.
All it takes is just over two hours by train from St Pancras to get to Paris, and find yourself in a culture that is both very familiar and yet very different.
The system of apprenticeship, first recorded in the Middle Ages, is a long-established practice that we are extremely proud to be a part of at Gallium Ventures. The progress of any service, craft or skill stops if you don't look ahead to the future and prepare the next generation to face the challenges that will come. For us, taking on apprentices is always a win for both sides of the arrangement.
Any areas in tech and the recurrence of events that COVID-19 put on pause for the past two years. But what impact have these events had on the industry? Are they worth the effort and time it takes to pull them off? Or does the overhanging shadow of the pandemic mean they leave a bad impression?
It’s that time of year again. I am, of course, not talking about Christmas, but the biggest tech event on all marketing folks’ calendars. It now feels strange, but after nearly two years of logging on to Zoom calls to watch talking heads give their spiel — CES is back to being live and in-person.
These days, fintech is big business. The global fintech market is expected to reach nearly $310 billion by 2022. While this is still small compared to the traditional global financial services market, there is a massive opportunity for innovative, fast-growth firms - but only if they create a strong brand and positive reputation.
Love it or hate it, digital marketing is here to stay. It even used the pandemic to come into its own and was arguably the main way a lot of businesses continued to promote themselves and stay afloat throughout the lockdowns.
R and Marketing have a reputation for being very social industries when compared to others, and there is a reason for that! The communications industry has long been associated with evening functions, coffee catch ups and exclusive events; however when the pandemic began, everything became quite different.
Leaving university and not knowing which direction to take with your career is one of the most common feelings shared amongst students. If you’re a recent graduate, don’t feel like you are alone in not knowing what you want to do at this stage.
Before you start to think about your plan for pitching a campaign, there are a number of questions you and your media agency need to ask yourselves...
You’re probably aware that earlier this week someone at Facebook accidentally tripped over the plug to the social media giant’s servers, rendering three of the biggest social platforms and one of the biggest virtual reality platforms completely unusable.
a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful.
Abby Beckley joined the Gallium Ventures team as a Marketing Account Manager having come from a strategic marketing background, with plenty of communications experience.
Exciting times as we grow as an organisation, we are therefore delighted to welcome Patricia to the Gallium Ventures family.
The fast-food restaurant company has collaborated with Hotels.com to create a pop-up hotel that will be open for just 11 days, with bookings available from 11th August. Rooms will come with a “press for chicken” button so fans will never be too far away from their favourite finger-licking snack.
The education sector is often called out due to its difficulty to implement change - whether that is because institutions have legacy systems in place, don’t have the time it takes to adopt new technologies, or the affordability aspect. The sector needs to change its image as “stuck in the past”, but thankfully there are tangible steps it can take to get there.
TikTok, formerly known as Musical.ly, is already a big deal when it comes to social media marketing. But don’t be fooled, while the platform was previously full of tweens lip syncing and dancing to pop hits, since it’s buy-out by ByteDance it’s become almost a Vine 2.0, but with a little more to get your teeth into.
Three cheers for four amazing award nominations for Gallium Ventures! We are so excited to share that our talented team and crowned clients have been recognised by the PRCA Dare Awards, the PRMoment Awards and The Drum Marketing Awards.
Businesses have raved about Millennials, raged over Generation Z, and now look towards those that will bring their brands through the years: Generation Alpha (or Gen Alpha). As the first generation to have been born entirely in the 21st century, these bright individuals will grow up in a world that...
Education institutions including schools, colleges, and universities have had to shift to online teaching and learning as the pandemic meant closing their doors to students. Although this has sometimes been met with frustration by those who have had their studies disrupted, we must ask ourselves, are they unintentionally being provided...
Deciding to launch a product on Amazon is probably a huge investment for you, which is why it’s essential to do it right the first time. The ultimate goal is to sell your product. Some Amazon sellers would say that after the first sale, the rest shall follow. You must...
A globalising world ruled by TNC’s has allowed individuals in any country to connect through shared experiences of brands products and services. Somewhat sadly, you can now travel to different sides of the globe and experience a deja vu of storefronts making you feel you aren’t quite so far from...
Setting yourself up for marketing/comms success in 2021 and beyond 2020 is a year that we won’t soon forget. It’s a year that taught us all how essential toilet paper is to the fabric of society; a year that forced us to slow down and reevaluate our priorities; and a...
When building a website, whether it’s an online portfolio, a landing page for a product launch, an ecommerce website, or a site that gives the potential new business insight into your company, you’ll need to keep in mind several key factors that’ll not only keep those eyes on your website...
Interviewer: “So, what do you know about PR?”Me: Okay, think, what do you know about PR? Why don’t I know this?“Honestly, nothing.”I followed with, “I hope I can better answer that question in a few weeks.” Landing the illustrious internship was just the beginning, the next step was figuring out what...
With Diwali, Black Friday, Hannuka, Thanksgiving and Christmas all crammed into the next few months, tis’ the season of holiday roundups and gift guides dominating the media. Editors become gift buying gurus who impart their wisdom through in-depth reviews and aesthetically pleasing staging to help us make the most savvy...
A new month, a new announcement! As we near ever closer to the holiday season, we are excited to reveal the latest member of the Gallium gang who has officially started and we can’t wait for you to meet her! Amandeep joins our team having a wealth of experience working...
There are many steps to creating and manufacturing a sustainable product but ultimately it starts with one important thing: materials. While many plastics can be recycled today, a sustainable, eco-friendly product is more than just how it can be disposed of by the end consumer when it reaches its end...
We’re eight months deep into this pandemic with no clearly defined end in sight. Despite the struggles that we as a global society have experienced as a result of this pandemic, it has also provided a unique moment in time to really reflect on the grave issues currently faced by...
In 2019 companies founded solely by women earned 2.8% of the total capital invested in venture-backed startups in the US making fighting for a place in the male-dominated tech scene one of the toughest challenges for feminism. However, the growth of entrepreneurs, companies and products describing themselves as “FemTech” sheds...
“Stockpiling” has gone viral, Corona beer has gone flat, hand gel has become the hottest accessory to come out of Milan fashion week and Megan and Harry are the only ones still going on holiday. So far the 2020 events calendar is looking disappointingly familiar to the departures board at...
We’ve all at some point seen the hit TV show The Apprentice, which takes a look (albeit a slightly over the top look) at what is required to become an apprentice in a well-known business. It shows us how diverse teams can often lead to creativity as well as better...
CES 2020 is here and we’re all set to bathe in neon lights, the joyous sound of slot machines, and of course the seemingly endless maze of consumer technology. But what can we expect from the first CES of a new decade? One of the first major stand out keynotes...
South Dakota’s PSA anti-Meth campaign is my new favourite ad fail. The double entendre, that I’m sure Minneapolis ad agency Broadhead thought they were so clever about, has completely missed the mark. If you were left confused and bemused at your initial look at the creative, you’re in good company...
We face stressors in our day-to-day life. This is nothing new, even as a child I’m sure you can remember the torment of going to school. We spend years of education, gaining both useful and useless information. We invest countless hours of work (and tears) striving to achieve the best...
It’s no secret that the toy industry is still playing catch up to this generation’s more open and accepting society; with toys still being splashed in shades of blues and reds for boys and pinks and purples for girls. But things are changing with notable companies leading the way, such...
Here at Gallium Ventures, we are incredibly excited to say we won the 2019 Best New Agency category at the UK Agency Awards. Just a week after our 1st birthday we went along to the UK Agency Awards, our first awards as Gallium Ventures. We were particularly excited because our...
With just a month to go, we are in IFA mode at Gallium HQ helping our partners get the best bang for their buck both in terms of press meetings and partner bookings. As IFA consists of over 161,200 square meters of show floor space, for around 1,814 exhibitors, you...
The sun might be shining, and the weather might be sweet but here at Gallium we’re already thinking about eggnog, latkes and all the holiday gift guides. That’s because it’s Christmas in July! The time when all major publications, including Wired, Stylist and GQ, start pulling together their gift guide...
With over 50,000 people from around the world descending on London Tech Week, Prime Minister Theresa May launched the five day event in celebration of the city’s blooming technology sector. Celebrating the sixth year promoting innovation in technology, London was awash with (slightly damp from the downpour) leaders in the...
I can’t believe Kickstarter is finally 10, and boy how fast time flies when you’re having fun! Working together over the years on many exciting campaigns has been an exciting journey and has given me many friendships along the way. Kickstarter is, in fact, where I ran my first ever...
Founderfest have announced their awesome line up for this year’s conference. With topics including womanhood, Intrapreneurship and the magic of failure there looks to be a lot of great discussion and debate. This year’s speakers include Ifeyinwa Frederick, Co-Founder of Chuku’s, Ambreen Khasru, Head of Business Banking at Monese and...