Blog

Here you will find our thoughts, research and musings on all things PR, marketing and beyond.
June 22, 2022

For more than a decade now, we have been in an era of digital transformation. Entire industries and services now not just exist, but thrive — many of which didn’t exist even 10 years ago, or were at least in their infancy. The music industry has seen a major upheaval.  It is about to see another considerable change, this time by colliding with financial technology.  In the music world, the physical format is being replaced by digital. By Q2 of 2021 there were over 523 million people subscribing to music streaming platforms — this discounts the many more that listen...

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Photograph of various real crypto coins on a black background
June 7, 2022

If you just read the headlines, you would be forgiven for thinking that crypto is unsafe, a scam, or a mixture of the above. Perhaps it’s the volatility that catches your eye — how it makes people rich one day, and wipes them out the next. Or, maybe Elon Musk said something about a memecoin.

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May 31, 2022

To celebrate Germany’s Mother’s Day, this year, Burger King Berlin launched a rather questionable menu honouring the weird and wonderful cravings that some mothers experience during pregnancy. We wanted to understand just how representative these claims of cravings actually are and shed some light on the reality behind the campaign.

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May 23, 2022

Seventy years is a lifetime. For many, they will have had several jobs and retired. But for Her Majesty Queen Elizabeth II, the upcoming Platinum Jubilee marks seven decades in just the single job.

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May 18, 2022

If you were to see a headline stating that eight out of 23 UK unicorns are founded by minority ethnic people, then you could be forgiven for assuming that this is a fantastic sign of progress for diversity and representation in business. Yet a deeper dive into this data paints a different picture. The first reveal is that none of the eight have been founded by Black people. The second is that none of the founders are women. 

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May 3, 2022

As a major partner for startup brands looking to launch products to market, we often get a lot of questions about expanding retail reach. So, we’ve brought in one of Gallium's recommended and highly experienced partners — Retailbound — to give their expert take on what new brands should look to do when launching a new product to market. Retaibound’s Yohan Jacob, Retail Management Consultant, takes us through the steps.

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Meta Worms featuring one of the proposed Worms-themed NFTs called Colonel.
April 14, 2022

You’d think Non-Fungible Tokens (NFTs) and gaming would go hand-in-hand as most games nowadays already have in-game stores to purchase virtual items. Yet right now, the relationship between the two has been rocky, to say the least. 

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April 8, 2022

The biggest event on the calendar for the crypto-obsessives, Bitcoin 2022, is back. While crypto is never far from the news these days, it is set-piece events like Bitcoin 2022 where those of us watching the sector can get a real pulse on the trends. 

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