Here you will find our thoughts, research and musings on all things PR, marketing and beyond.
These days, fintech is big business. The global fintech market is expected to reach nearly $310 billion by 2022. While this is still small compared to the traditional global financial services market, there is a massive opportunity for innovative, fast-growth firms - but only if they create a strong brand and positive reputation.Read More
Love it or hate it, digital marketing is here to stay. It even used the pandemic to come into its own and was arguably the main way a lot of businesses continued to promote themselves and stay afloat throughout the lockdowns. Possibly as the result of this greater level of dependence on it, like all things on the planet, the digital sphere too must evolve to survive. It has to, at the very least, keep pace with the consumers it seeks to serve. This means that digital marketers have to adapt their strategies continuously in order to meet the ever-changing...Read More
R and Marketing have a reputation for being very social industries when compared to others, and there is a reason for that! The communications industry has long been associated with evening functions, coffee catch ups and exclusive events; however when the pandemic began, everything became quite different.Read More
You’re probably aware that earlier this week someone at Facebook accidentally tripped over the plug to the social media giant’s servers, rendering three of the biggest social platforms and one of the biggest virtual reality platforms completely unusable.Read More
a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful.Read More
Exciting times as we grow as an organisation, we are therefore delighted to welcome Patricia to the Gallium Ventures family.Read More