Here you will find our thoughts, research and musings on all things PR, marketing and beyond.

“EdTech” is a buzzword that has lost all meaning

The education sector is often called out due to its difficulty to...

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Why you should be looking at TikTok when marketing your business

TikTok, formerly known as, is already a big deal when it...

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Gallium awards: they keep coming!

Three cheers for four amazing award nominations for Gallium Ventures! We are...

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Time for brands to turn their attention to Generation Alpha

Businesses have raved about Millennials, raged over Generation Z, and now look...

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Are edtech startups preparing students for the real world?

Education institutions including schools, colleges, and universities have had to shift to...

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How to Sell on Amazon: 10 Strategies For A Successful Product Launch

Deciding to launch a product on Amazon is probably a huge investment...

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Why international expansion needs to localise not globalise

A globalising world ruled by TNC’s has allowed individuals in any country...

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New Year, New World, New Approach to Marketing and Communications

Setting yourself up for marketing/comms success in 2021 and beyond 2020 is...

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Top things to keep in mind when building a website

When building a website, whether it’s an online portfolio, a landing page...

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