Here you will find our thoughts, research and musings on all things PR, marketing and beyond.
CES 2022 Sign outside of the Las Vegas Convention Center
November 9, 2023

If you’re looking to attend a trade show either as a newbie or a skilful veteran, a startup founder, a journalist, or on behalf of your company, you can never be too prepared for what’s in store, from the food (or lack thereof) to the sheer amount of walking you’ll be doing.  Fortunately, as seasoned experts in this arena, we’ve got you covered with a selection of things you need to keep in mind when attending trade shows, both big and small. You’re welcome.  Comfortable shoes Let’s be honest unless you’re attending Paris Fashion Week, most of these events aren’t...

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November 1, 2023

Apple surprised us all at the end of October with a “Scarily Fast” event where they announced a new MacBook Pro and iMac with the M3 family of chips. But what seems to have the Internet up in arms is the message “Shot on iPhone, edited on Mac”, but why? It’s no secret that Apple is incredibly proud of the capabilities of both their current flagship iPhones, so it makes sense that they’d want to prove just how well these devices can perform. At a glance, the message “Shot on an iPhone, edited on Mac” seems like a pretty simple...

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September 22, 2023

It’s no secret that we absolutely love toys here at Gallium, that’s why we’re often found running around the halls of London and New York Toy Fairs showing off the new products our clients have as well as cooing over what products toy companies (and independent inventors) are launching or planning to launch over the next few years. This year has been an interesting year for toys, especially with one of the biggest blockbusters in cinema being based entirely around a toy. With the New York Toy Fair at the end of the month and the London Toy Fair following...

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August 9, 2023

The gaming industry has witnessed a remarkable surge in female participation over the years, challenging the long-standing perception of gaming as a male-dominated realm as recent surveys from many brands have shown. This shift not only transforms the industry but also creates new opportunities for women to thrive as gamers, professionals, and innovators. In this blog post, we will delve into recent data and research, shedding light on the evolving landscape of women in the gaming industry.

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August 8, 2023

IFA Berlin is THE major trade show in the European world of technology. Executives in the technology sector, inventors, and tech enthusiasts gather annually at this renowned event to learn about the latest advances in consumer electronics and home appliances, network with like-minded peers, and help define the future direction of technology. As IFA approaches (September 1st–5th), celebrating their 99th year, we thought it would be useful to examine how and what you can do to make the most of IFA and benefit from the event.  No stand? No worries Even if you don’t have a stand at IFA, there...

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July 31, 2023

Economic headwinds have forced the hand of many consumer tech brands to refocus their strategies to ensure they can deliver shareholder value, or even simply remain viable. At the same time, recent “shock” rises in inflation are hitting consumers hard, potentially creating a lose-lose scenario.  The music industry is also undergoing a significant transformation. Publishers, labels, technology providers and artists alike are re-evaluating a model that has sat in place since the advent of streaming.  This ties together several important themes all coming to a head at this moment in time—how much listeners value music, how artists can be paid...

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July 20, 2023

Talking about Christmas in July? It may sound extra, but trust us, it’s crucial to your products’ success for the festive season. In this blog post, we will explore what Christmas in July is, why it is important for brands and businesses, and the key steps they can take to maximize its potential. While December is traditionally associated with yuletide celebrations, there is an increasing importance of sharing your Christmas products with journalists and media publications in July.  Festive features have the most forward planning of the year. As the year’s biggest spending occasion for consumers, Christmas provides a crucial...

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June 9, 2023

After months of rumours, Apple has finally unveiled its foray into the Augmented & Virtual Reality (AR & VR) world, and while companies like Meta and Microsoft might be sitting there like a shocked Pikachu, the Internet has done what the Internet does best and created some of the most unhinged reactions to the announcement. This week Apple unveiled the Apple Vision Pro, with its eye-watering price tag of $3500 that’s set to land in late 2024 in the United States followed by other countries later. The headset is, according to Apple, the world’s first ‘spatial computer’, which basically means...

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