Here you will find our thoughts, research and musings on all things PR, marketing and beyond.
You’re probably aware that earlier this week someone at Facebook accidentally tripped over the plug to the social media giant’s servers, rendering three of the biggest social platforms and one of the biggest virtual reality platforms completely unusable.Read More
a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful.Read More
Exciting times as we grow as an organisation, we are therefore delighted to welcome Patricia to the Gallium Ventures family.Read More
The fast-food restaurant company has collaborated with Hotels.com to create a pop-up hotel that will be open for just 11 days, with bookings available from 11th August. Rooms will come with a “press for chicken” button so fans will never be too far away from their favourite finger-licking snack.Read More
The education sector is often called out due to its difficulty to implement change - whether that is because institutions have legacy systems in place, don’t have the time it takes to adopt new technologies, or the affordability aspect. The sector needs to change its image as “stuck in the past”, but thankfully there are tangible steps it can take to get there.Read More
TikTok, formerly known as Musical.ly, is already a big deal when it comes to social media marketing. But don’t be fooled, while the platform was previously full of tweens lip syncing and dancing to pop hits, since it’s buy-out by ByteDance it’s become almost a Vine 2.0, but with a little more to get your teeth into.Read More