Here you will find our thoughts, research and musings on all things PR, marketing and beyond.
March 30, 2023

As we think of the way technology will evolve to meet society’s growing needs, we can’t help but address the substantial issue of our aging populations. Through what we at Gallium Ventures call ‘GreyTech’, older people will be able to utilise tech to combat many of the difficulties they are likely to face. GreyTech is a technology designed to assist, support and generally improve the quality of life of those reaching their twilight years.  According to the UK’s Office for National Statistics (ONS), the population of people aged 70 and over in the UK is projected to increase significantly in...

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February 16, 2023

The art of finding investment is just that, an art. Founders must articulate the nuances of their business and customer base while highlighting what a potential investor might miss out on should they turn down this glowing opportunity. What founders tend to forget is that your pitch is amongst an endless pile of other companies claiming the same vanity metrics. This means you stand in front of an investor that is tired, cynical and can likely recollect a barrage of other startups claiming the same thing you are in just the past 12 months, let alone over the years.   Having...

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January 25, 2023

Whether you’re an artist, label, DSP, tech player, or publisher: 2023 is shaping up to be a potentially significant one, as we see major trends from last taking hold, and new ones emerge. Here’s a few trends we are tracking that could play out in 2023. AI and music converge (or clash) We’ve already heard many, many things about AI. We’re going to hear more this year.  AI has become prevalent in our day-to-day lives, and the debate over reducing or enhancing human value is going to be a point of significant debate going forward. Some applications are easy —...

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January 20, 2023

The Consumer Electronics Show (CES) in Las Vegas, Nevada, is the biggest consumer tech trade show and the most influential tech event of the year, organised by the Consumer Technology Association (CTA).  With a history of over 55 years, CES 2023 surpassed the CTA’s expectations for this post-pandemic year, as it attracted over 115,000 industry attendees and more than 3,200 exhibitors (of which 1,000 were startups) – many of these showed innovations in areas such as digital health, sustainability, transportation and mobility, Web3, and more.  As usual, Gallium Ventures was in attendance to support clients, meet journalists and soak up...

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January 12, 2023

Despite being almost precisely half of the global population, the concept of technology specifically for women is — shockingly — a relatively new field. Tracking periods and fertility planning are the most common applications associated with femtech. But now, with the original femtech startups turning into profitable fast-growth businesses, we’re seeing even further investment into the sector. This has helped to speed up innovation and deliver products and services long overdue for half of all humanity.  What is femtech? The term femtech was first coined in 2016 by Danish entrepreneur Ida Tin, in an effort to legitimise the female health technology...

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January 3, 2023

In preparation for CES 2023, Gallium Ventures supported promising Japanese startups to get ready for the influential technology showcase, Showstoppers, thanks to the encouragement of their government-related organization JETRO. The responsibility a government has to support entrepreneurs within their region is an ever-evolving picture. Various countries are taking their support of startups far more seriously to help boost the economy and it is a crucial role for the government to play. Fast-growing startups are seen as a PR stroke to many governments as proof that businesses should either open shop or expand out to their neck of the woods, and...

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December 13, 2022

2022 has brought a time of uncertainty with ups and downs for many. However, at Gallium we believe it is important to recognise and shine a light on the good things when possible, so we have put together a list of some of the best creations and/or uses of tech in 2022.   Best Use Of Crypto Now we know that crypto can be controversial, but as we move towards an era of financial change, it is important to recognise how this space can be beneficial. A great example of this is people worldwide having the ability to raise funds for...

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CES 2022 Sign outside of the Las Vegas Convention Center
November 10, 2022

CES is the biggest consumer tech event of the year so whether you’re exhibiting or attending, ensuring your brand gets off to a flying start for 2023 is crucial.

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