If you’re looking to attend a trade show either as a newbie or a skilful veteran, a startup founder, a journalist, or on behalf of your company, you can never be too prepared for what’s in store, from the food (or lack thereof) to the sheer amount of walking you’ll be doing. Fortunately, as seasoned experts in this arena, we’ve got you covered with a selection of things you need to keep in mind when attending trade shows, both big and small. You’re welcome. Comfortable shoes Let’s be honest unless you’re attending Paris Fashion Week, most of these events aren’t...
Read More
IFA Berlin is THE major trade show in the European world of technology. Executives in the technology sector, inventors, and tech enthusiasts gather annually at this renowned event to learn about the latest advances in consumer electronics and home appliances, network with like-minded peers, and help define the future direction of technology. As IFA approaches (September 1st–5th), celebrating their 99th year, we thought it would be useful to examine how and what you can do to make the most of IFA and benefit from the event. No stand? No worries Even if you don’t have a stand at IFA, there...
Read More
The future of big gaming industry-focused announcement events might be short-lived as we see more companies take announcements into their own hands as opposed to relying on these events to unveil their next big thing. The recent cancellation of the Electronic Entertainment Expo (E3) is a pretty big deal not only in the games industry but in the events industry as well. This year’s event was set to be the first in-person event since its rocky schedule due to the pandemic causing the 2019 show to be cancelled, the 2021 show being digital-only, and the 2022 show also being cancelled....
Read More
The Consumer Electronics Show (CES) in Las Vegas, Nevada, is the biggest consumer tech trade show and the most influential tech event of the year, organised by the Consumer Technology Association (CTA). With a history of over 55 years, CES 2023 surpassed the CTA’s expectations for this post-pandemic year, as it attracted over 115,000 industry attendees and more than 3,200 exhibitors (of which 1,000 were startups) – many of these showed innovations in areas such as digital health, sustainability, transportation and mobility, Web3, and more. As usual, Gallium Ventures was in attendance to support clients, meet journalists and soak up...
Read More
CES is the biggest consumer tech event of the year so whether you’re exhibiting or attending, ensuring your brand gets off to a flying start for 2023 is crucial.
Read More
The biggest event on the calendar for the crypto-obsessives, Bitcoin 2022, is back. While crypto is never far from the news these days, it is set-piece events like Bitcoin 2022 where those of us watching the sector can get a real pulse on the trends.
Read More
Any areas in tech and the recurrence of events that COVID-19 put on pause for the past two years. But what impact have these events had on the industry? Are they worth the effort and time it takes to pull them off? Or does the overhanging shadow of the pandemic mean they leave a bad impression?
Read More
It’s that time of year again. I am, of course, not talking about Christmas, but the biggest tech event on all marketing folks’ calendars. It now feels strange, but after nearly two years of logging on to Zoom calls to watch talking heads give their spiel — CES is back to being live and in-person.
Read More
The fast-food restaurant company has collaborated with Hotels.com to create a pop-up hotel that will be open for just 11 days, with bookings available from 11th August. Rooms will come with a “press for chicken” button so fans will never be too far away from their favourite finger-licking snack.
Read More
“Stockpiling” has gone viral, Corona beer has gone flat, hand gel has become the hottest accessory to come out of Milan fashion week and Megan and Harry are the only ones still going on holiday. So far the 2020 events calendar is looking disappointingly familiar to the departures board at San Francisco Airport with delays and cancellations splattered everywhere. Big headlines and moaning tweets aside what practical steps, other than washing our hands (which here at Gallium we suggest you maintain indefinitely) can we take to mitigate the impact of cancelled events and stop hard work, opportunities and investments going...
Read More
CES 2020 is here and we’re all set to bathe in neon lights, the joyous sound of slot machines, and of course the seemingly endless maze of consumer technology. But what can we expect from the first CES of a new decade? One of the first major stand out keynotes at the event is from NBC Universal titled “If TV Was Invented Today: NBCUniversal Reimagines the Future of Entertainment”. With TV streaming services becoming almost as big as cable, it comes as no surprise that a major player in the entertainment industry is taking center stage to discuss the future...
Read More
With just a month to go, we are in IFA mode at Gallium HQ helping our partners get the best bang for their buck both in terms of press meetings and partner bookings. As IFA consists of over 161,200 square meters of show floor space, for around 1,814 exhibitors, you must think carefully about how your story will rise above the noise for journalists. IFA can be incredibly overwhelming if you aren’t prepared which is why we suggest following at our three top tips below to publicise your product. 1. Book in press meetings now With a jam-packed agenda, journalists...
Read More
With over 50,000 people from around the world descending on London Tech Week, Prime Minister Theresa May launched the five day event in celebration of the city’s blooming technology sector. Celebrating the sixth year promoting innovation in technology, London was awash with (slightly damp from the downpour) leaders in the tech, transport and education industries including Jack Dorsey of Twitter and Square fame, Lindsay Herbert of IBM and Alex Cruz of British Airways. Across hundreds of events this week, diversity and inclusion was the topic of choice and has finally been given the voice it so deserves. Politicians and international...
Read More
Founderfest have announced their awesome line up for this year’s conference. With topics including womanhood, Intrapreneurship and the magic of failure there looks to be a lot of great discussion and debate. This year’s speakers include Ifeyinwa Frederick, Co-Founder of Chuku’s, Ambreen Khasru, Head of Business Banking at Monese and Andy Davis, Director at Backstage Capital, as well as our MD and Founder Heather Delaney. Heather joins Samira Abokor, Associate Product Manager at Just Eat, Stephan Eyeson, Guest Products Lead UK at Uber, Matteo Scarabelli, Head Of Investment at L Marks and Ishaan Malhi, CEO of Trussle on a panel....
Read More