Here you will find our thoughts, research and musings on all things PR, marketing and beyond.
December 14, 2020

Setting yourself up for marketing/comms success in 2021 and beyond 2020 is a year that we won’t soon forget. It’s a year that taught us all how essential toilet paper is to the fabric of society; a year that forced us to slow down and reevaluate our priorities; and a year that required everyone to become more comfortable with uncertainty and change.  The latter point was especially the case for businesses across various sectors who had to adopt new approaches to PR/marketing in light of a hectic and ever-changing news landscape. Despite all these changes, we saw several brands that...

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Search Engine Optimisation, or SEO, one of the many factors to keep in mind when building a website.
December 8, 2020

When building a website, whether it’s an online portfolio, a landing page for a product launch, an ecommerce website, or a site that gives the potential new business insight into your company, you’ll need to keep in mind several key factors that’ll not only keep those eyes on your website but will help with the overall Search Engine Optimization (SEO) bringing even more eyes to your lovely home on the world wide web. I could write for days about SEO (and I might just do that one day), but in this post I’m going to focus on a number of...

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November 25, 2020

Interviewer: “So, what do you know about PR?”Me: Okay, think, what do you know about PR? Why don’t I know this?“Honestly, nothing.”I followed with, “I hope I can better answer that question in a few weeks.” Landing the illustrious internship was just the beginning, the next step was figuring out what I wanted from this internship: what skills do I want to acquire and will I forge a career in this industry? My intention was to approach tasks confidently, take initiative, absorb knowledge like a sponge and eventually try to understand the bigger picture. It was easy to see Gallium was...

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November 11, 2020

With Diwali, Black Friday, Hannuka, Thanksgiving and Christmas all crammed into the next few months, tis’ the season of holiday roundups and gift guides dominating the media. Editors become gift buying gurus who impart their wisdom through in-depth reviews and aesthetically pleasing staging to help us make the most savvy shopping decisions.  In recent years, the eagle-eyed may have noticed a new introduction line kicking off most of these roundups: “we may earn a commission through products bought via links” – but what exactly does it mean?  If an article includes a link to a particular stockist of a product,...

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November 2, 2020

A new month, a new announcement! As we near ever closer to the holiday season, we are excited to reveal the latest member of the Gallium gang who has officially started and we can’t wait for you to meet her! Amandeep joins our team having a wealth of experience working with large and small brands and building their PR profile. When she’s not busy landing top-tier coverage in the Financial Times for her clients, you can find Amandeep grabbing a cheeky latte at the latest and greatest coffee shop, binge-watching the latest season of “Below Deck”, or just dancing it...

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October 12, 2020

There are many steps to creating and manufacturing a sustainable product but ultimately it starts with one important thing: materials. While many plastics can be recycled today, a sustainable, eco-friendly product is more than just how it can be disposed of by the end consumer when it reaches its end of life, but how that material came to be in the first place. Fortunately, this step isn’t as daunting as it sounds. Companies that are already familiar with manufacturing products will likely already have the tooling in place, which means the next step is to find the materials to suit...

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October 9, 2020

We’re eight months deep into this pandemic with no clearly defined end in sight. Despite the struggles that we as a global society have experienced as a result of this pandemic, it has also provided a unique moment in time to really reflect on the grave issues currently faced by societies worldwide. These issues include climate change, global public health, and of course, racial discrimination.  In the wake of the global Black Lives Matter movement, which has been brought to the forefront of the news due to the public outcry after the deaths of George Floyd and Breonna Taylor, this...

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September 1, 2020

In 2019 companies founded solely by women earned 2.8% of the total capital invested in venture-backed startups in the US making fighting for a place in the male-dominated tech scene one of the toughest challenges for feminism. However, the growth of entrepreneurs, companies and products describing themselves as “FemTech” sheds hope that perhaps innovation in the tech sector is no longer exclusively for outdated older men in Silicon Valley. In 2018 the FemTech market was valued at 17 Billion USD and this is just the tip of the iceberg, with the market forecast to hit nearly 50 billion USD by...

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