Blog

Businesses have raved about Millennials, raged over Generation Z, and now look towards those that will bring their brands through the years: Generation Alpha (or Gen Alpha). As the first generation to have been born entirely in the 21st century, these bright individuals will grow up in a world that is bringing issues such as diversity, inclusion, and technology’s impact on society, into the fore. It’s vital for brands to understand the power this group will hold on their futures, including how this will change product innovation, advertising campaigns, and maybe even how this will influence a new era of...

Education institutions including schools, colleges, and universities have had to shift to online teaching and learning as the pandemic meant closing their doors to students. Although this has sometimes been met with frustration by those who have had their studies disrupted, we must ask ourselves, are they unintentionally being provided with an introduction to the workforce they can be expected to enter? It’s not typical for students across such a wide variety of ages to be taught entire terms and semesters of their education online, but this lack of normality is in keeping with the theme for last year, and...

Deciding to launch a product on Amazon is probably a huge investment for you, which is why it’s essential to do it right the first time. The ultimate goal is to sell your product. Some Amazon sellers would say that after the first sale, the rest shall follow. You must be asking how would that be possible? Well, the answer to that question entails smart work. That’s right; you read it correctly! Selling on Amazon does not necessarily require hard work. Instead, you need to know how to play things strategically. Basically, every step you take during your product launch...

A globalising world ruled by TNC’s has allowed individuals in any country to connect through shared experiences of brands products and services. Somewhat sadly, you can now travel to different sides of the globe and experience a deja vu of storefronts making you feel you aren’t quite so far from home.  It’s incredibly important that brands don’t assume the PR and marketing tactics used in their local region will be successful when expanding into new territories. Differences in cultural norms will drive the localised PR strategies as the tone of voice, messaging and subject matter needs to be relevant for...

Setting yourself up for marketing/comms success in 2021 and beyond 2020 is a year that we won’t soon forget. It’s a year that taught us all how essential toilet paper is to the fabric of society; a year that forced us to slow down and reevaluate our priorities; and a year that required everyone to become more comfortable with uncertainty and change.  The latter point was especially the case for businesses across various sectors who had to adopt new approaches to PR/marketing in light of a hectic and ever-changing news landscape. Despite all these changes, we saw several brands that...

When building a website, whether it’s an online portfolio, a landing page for a product launch, an ecommerce website, or a site that gives the potential new business insight into your company, you’ll need to keep in mind several key factors that’ll not only keep those eyes on your website but will help with the overall Search Engine Optimization (SEO) bringing even more eyes to your lovely home on the world wide web. I could write for days about SEO (and I might just do that one day), but in this post I’m going to focus on a number of...

Interviewer: “So, what do you know about PR?”Me: Okay, think, what do you know about PR? Why don’t I know this?“Honestly, nothing.”I followed with, “I hope I can better answer that question in a few weeks.” Landing the illustrious internship was just the beginning, the next step was figuring out what I wanted from this internship: what skills do I want to acquire and will I forge a career in this industry? My intention was to approach tasks confidently, take initiative, absorb knowledge like a sponge and eventually try to understand the bigger picture. It was easy to see Gallium was...

With Diwali, Black Friday, Hannuka, Thanksgiving and Christmas all crammed into the next few months, tis’ the season of holiday roundups and gift guides dominating the media. Editors become gift buying gurus who impart their wisdom through in-depth reviews and aesthetically pleasing staging to help us make the most savvy shopping decisions.  In recent years, the eagle-eyed may have noticed a new introduction line kicking off most of these roundups: “we may earn a commission through products bought via links” – but what exactly does it mean?  If an article includes a link to a particular stockist of a product,...