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The fast-food restaurant company has collaborated with Hotels.com to create a pop-up hotel that will be open for just 11 days, with bookings available from 11th August. Rooms will come with a “press for chicken” button so fans will never be too far away from their favourite finger-licking snack.

The education sector is often called out due to its difficulty to implement change - whether that is because institutions have legacy systems in place, don’t have the time it takes to adopt new technologies, or the affordability aspect. The sector needs to change its image as “stuck in the past”, but thankfully there are tangible steps it can take to get there.

TikTok, formerly known as Musical.ly, is already a big deal when it comes to social media marketing. But don’t be fooled, while the platform was previously full of tweens lip syncing and dancing to pop hits, since it’s buy-out by ByteDance it’s become almost a Vine 2.0, but with a little more to get your teeth into.

Three cheers for four amazing award nominations for Gallium Ventures! We are so excited to share that our talented team and crowned clients have been recognised by the PRCA Dare Awards, the PRMoment Awards and The Drum Marketing Awards.

Businesses have raved about Millennials, raged over Generation Z, and now look towards those that will bring their brands through the years: Generation Alpha (or Gen Alpha). As the first generation to have been born entirely in the 21st century, these bright individuals will grow up in a world that is bringing issues such as diversity, inclusion, and technology’s impact on society, into the fore. It’s vital for brands to understand the power this group will hold on their futures, including how this will change product innovation, advertising campaigns, and maybe even how this will influence a new era of...

Education institutions including schools, colleges, and universities have had to shift to online teaching and learning as the pandemic meant closing their doors to students. Although this has sometimes been met with frustration by those who have had their studies disrupted, we must ask ourselves, are they unintentionally being provided with an introduction to the workforce they can be expected to enter? It’s not typical for students across such a wide variety of ages to be taught entire terms and semesters of their education online, but this lack of normality is in keeping with the theme for last year, and...

Deciding to launch a product on Amazon is probably a huge investment for you, which is why it’s essential to do it right the first time. The ultimate goal is to sell your product. Some Amazon sellers would say that after the first sale, the rest shall follow. You must be asking how would that be possible? Well, the answer to that question entails smart work. That’s right; you read it correctly! Selling on Amazon does not necessarily require hard work. Instead, you need to know how to play things strategically. Basically, every step you take during your product launch...

A globalising world ruled by TNC’s has allowed individuals in any country to connect through shared experiences of brands products and services. Somewhat sadly, you can now travel to different sides of the globe and experience a deja vu of storefronts making you feel you aren’t quite so far from home.  It’s incredibly important that brands don’t assume the PR and marketing tactics used in their local region will be successful when expanding into new territories. Differences in cultural norms will drive the localised PR strategies as the tone of voice, messaging and subject matter needs to be relevant for...