Apprenticeships - an investment in your industry’s future
The system of apprenticeship, first recorded in the Middle Ages, is a long-established practice that we are extremely proud to be a part of at Gallium Ventures. The progress of any service, craft or skill stops if you don't look ahead to the future and prepare the next generation to face the challenges that will come. For us, taking on apprentices is always a win for both sides of the arrangement.
Will IRL events still have an impact on this side of the pandemic?
Any areas in tech and the recurrence of events that COVID-19 put on pause for the past two years. But what impact have these events had on the industry? Are they worth the effort and time it takes to pull them off? Or does the overhanging shadow of the pandemic mean they leave a bad impression?
Is CES in 2022 a good idea? Why this could be a breakout year
It’s that time of year again. I am, of course, not talking about Christmas, but the biggest tech event on all marketing folks’ calendars. It now feels strange, but after nearly two years of logging on to Zoom calls to watch talking heads give their spiel — CES is back to being live and in-person.
Fintech brand building and the power of reputation
These days, fintech is big business. The global fintech market is expected to reach nearly $310 billion by 2022. While this is still small compared to the traditional global financial services market, there is a massive opportunity for innovative, fast-growth firms - but only if they create a strong brand and positive reputation.
The top 5 digital marketing trends for 2022
Love it or hate it, digital marketing is here to stay. It even used the pandemic to come into its own and was arguably the main way a lot of businesses continued to promote themselves and stay afloat throughout the lockdowns.
Life in a London communications consultancy during a pandemic
R and Marketing have a reputation for being very social industries when compared to others, and there is a reason for that! The communications industry has long been associated with evening functions, coffee catch ups and exclusive events; however when the pandemic began, everything became quite different.
Going into PR as a graduate
Leaving university and not knowing which direction to take with your career is one of the most common feelings shared amongst students. If you’re a recent graduate, don’t feel like you are alone in not knowing what you want to do at this stage.
How do you pitch a campaign?
Before you start to think about your plan for pitching a campaign, there are a number of questions you and your media agency need to ask yourselves...