It’s that time of year again. I am, of course, not talking about Christmas, but the biggest tech event on all marketing folks’ calendars. It now feels strange, but after nearly two years of logging on to Zoom calls to watch talking heads give their spiel — CES is back to being live and in-person.
These days, fintech is big business. The global fintech market is expected to reach nearly $310 billion by 2022. While this is still small compared to the traditional global financial services market, there is a massive opportunity for innovative, fast-growth firms - but only if they create a strong brand and positive reputation.
Love it or hate it, digital marketing is here to stay. It even used the pandemic to come into its own and was arguably the main way a lot of businesses continued to promote themselves and stay afloat throughout the lockdowns.
R and Marketing have a reputation for being very social industries when compared to others, and there is a reason for that! The communications industry has long been associated with evening functions, coffee catch ups and exclusive events; however when the pandemic began, everything became quite different.
Leaving university and not knowing which direction to take with your career is one of the most common feelings shared amongst students. If you’re a recent graduate, don’t feel like you are alone in not knowing what you want to do at this stage.
Before you start to think about your plan for pitching a campaign, there are a number of questions you and your media agency need to ask yourselves...
You’re probably aware that earlier this week someone at Facebook accidentally tripped over the plug to the social media giant’s servers, rendering three of the biggest social platforms and one of the biggest virtual reality platforms completely unusable.
a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful.