Blog

Here you will find our thoughts, research and musings on all things PR, marketing and beyond.

The Queen’s Platinum Jubilee and 70 years of technology innovations

Seventy years is a lifetime. For many, they will have had several jobs and retired. But for Her Majesty Queen Elizabeth II, the upcoming Platinum Jubilee marks seven decades in just the single job.

Representation in the tech industry

If you were to see a headline stating that eight out of 23 UK unicorns are founded by minority ethnic people, then you could be forgiven for assuming that this is a fantastic sign of progress for diversity and representation in business. Yet a deeper dive into this data paints a different picture. The first reveal is that none of the eight have been founded by Black people. The second is that none of the founders are women. 

The trinity of marketing, communication, and distribution for success

As a major partner for startup brands looking to launch products to market, we often get a lot of questions about expanding retail reach. So, we’ve brought in one of Gallium's recommended and highly experienced partners — Retailbound — to give their expert take on what new brands should look to do when launching a new product to market. Retaibound’s Yohan Jacob, Retail Management Consultant, takes us through the steps.

Meta Worms featuring one of the proposed Worms-themed NFTs called Colonel.

Is there a future between NFTs and the gaming industry?

You’d think Non-Fungible Tokens (NFTs) and gaming would go hand-in-hand as most games nowadays already have in-game stores to purchase virtual items. Yet right now, the relationship between the two has been rocky, to say the least. 

Three things we learned from Bitcoin 2022

The biggest event on the calendar for the crypto-obsessives, Bitcoin 2022, is back. While crypto is never far from the news these days, it is set-piece events like Bitcoin 2022 where those of us watching the sector can get a real pulse on the trends. 

10 things journalists hate to hear

For us PR and comms professionals, we love nothing more than to chase that all-important coverage. But in the pursuit of achieving greatness for our clients, we often overlook some things that can lead to us not respecting our journalist friends quite as much as we perhaps should do.

The rise of femtech

It is wonderful to see new and emerging femtech startups, it feels like an exciting time for the space and it is definitely long overdue. Interest in the industry is definitely on the rise as global VC investment crossed the 1 billion mark in 2021.

London and Paris: World's apart in fintech PR

All it takes is just over two hours by train from St Pancras to get to Paris, and find yourself in a culture that is both very familiar and yet very different.