For us PR and comms professionals, we love nothing more than to chase that all-important coverage. But in the pursuit of achieving greatness for our clients, we often overlook some things that can lead to us not respecting our journalist friends quite as much as we perhaps should do.
It is wonderful to see new and emerging femtech startups, it feels like an exciting time for the space and it is definitely long overdue. Interest in the industry is definitely on the rise as global VC investment crossed the 1 billion mark in 2021.
All it takes is just over two hours by train from St Pancras to get to Paris, and find yourself in a culture that is both very familiar and yet very different.
The system of apprenticeship, first recorded in the Middle Ages, is a long-established practice that we are extremely proud to be a part of at Gallium Ventures. The progress of any service, craft or skill stops if you don't look ahead to the future and prepare the next generation to face the challenges that will come. For us, taking on apprentices is always a win for both sides of the arrangement.
Any areas in tech and the recurrence of events that COVID-19 put on pause for the past two years. But what impact have these events had on the industry? Are they worth the effort and time it takes to pull them off? Or does the overhanging shadow of the pandemic mean they leave a bad impression?
It’s that time of year again. I am, of course, not talking about Christmas, but the biggest tech event on all marketing folks’ calendars. It now feels strange, but after nearly two years of logging on to Zoom calls to watch talking heads give their spiel — CES is back to being live and in-person.
These days, fintech is big business. The global fintech market is expected to reach nearly $310 billion by 2022. While this is still small compared to the traditional global financial services market, there is a massive opportunity for innovative, fast-growth firms - but only if they create a strong brand and positive reputation.
Love it or hate it, digital marketing is here to stay. It even used the pandemic to come into its own and was arguably the main way a lot of businesses continued to promote themselves and stay afloat throughout the lockdowns.