Blog

Here you will find our thoughts, research and musings on all things PR, marketing and beyond.
August 9, 2023

The gaming industry has witnessed a remarkable surge in female participation over the years, challenging the long-standing perception of gaming as a male-dominated realm as recent surveys from many brands have shown. This shift not only transforms the industry but also creates new opportunities for women to thrive as gamers, professionals, and innovators. In this blog post, we will delve into recent data and research, shedding light on the evolving landscape of women in the gaming industry.

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August 8, 2023

IFA Berlin is THE major trade show in the European world of technology. Executives in the technology sector, inventors, and tech enthusiasts gather annually at this renowned event to learn about the latest advances in consumer electronics and home appliances, network with like-minded peers, and help define the future direction of technology. As IFA approaches (September 1st–5th), celebrating their 99th year, we thought it would be useful to examine how and what you can do to make the most of IFA and benefit from the event.  No stand? No worries Even if you don’t have a stand at IFA, there...

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July 31, 2023

Economic headwinds have forced the hand of many consumer tech brands to refocus their strategies to ensure they can deliver shareholder value, or even simply remain viable. At the same time, recent “shock” rises in inflation are hitting consumers hard, potentially creating a lose-lose scenario.  The music industry is also undergoing a significant transformation. Publishers, labels, technology providers and artists alike are re-evaluating a model that has sat in place since the advent of streaming.  This ties together several important themes all coming to a head at this moment in time—how much listeners value music, how artists can be paid...

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July 20, 2023

Talking about Christmas in July? It may sound extra, but trust us, it’s crucial to your products’ success for the festive season. In this blog post, we will explore what Christmas in July is, why it is important for brands and businesses, and the key steps they can take to maximize its potential. While December is traditionally associated with yuletide celebrations, there is an increasing importance of sharing your Christmas products with journalists and media publications in July.  Festive features have the most forward planning of the year. As the year’s biggest spending occasion for consumers, Christmas provides a crucial...

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June 9, 2023

After months of rumours, Apple has finally unveiled its foray into the Augmented & Virtual Reality (AR & VR) world, and while companies like Meta and Microsoft might be sitting there like a shocked Pikachu, the Internet has done what the Internet does best and created some of the most unhinged reactions to the announcement. This week Apple unveiled the Apple Vision Pro, with its eye-watering price tag of $3500 that’s set to land in late 2024 in the United States followed by other countries later. The headset is, according to Apple, the world’s first ‘spatial computer’, which basically means...

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June 7, 2023

The future of big gaming industry-focused announcement events might be short-lived as we see more companies take announcements into their own hands as opposed to relying on these events to unveil their next big thing. The recent cancellation of the Electronic Entertainment Expo (E3) is a pretty big deal not only in the games industry but in the events industry as well. This year’s event was set to be the first in-person event since its rocky schedule due to the pandemic causing the 2019 show to be cancelled, the 2021 show being digital-only, and the 2022 show also being cancelled....

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May 1, 2023

Later this month, the highly anticipated Google I/O event takes place.  Google I/O is an annual developer conference held by Google. It launched in 2008 and has since become one of the biggest tech events of the year, attracting thousands of attendees from all over the world. The conference is aimed at developers who are interested in Google’s platforms, products, and technologies. Google I/O typically includes keynote presentations, technical sessions, workshops, and demonstrations of new and upcoming products and services. Launching an app at Google I/O can be a strategic move for developers looking to generate buzz, take advantage of...

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April 24, 2023

April is Earth Month, with Earth Day taking place on 22nd April, comes to an end it is important to reflect on the impact of our daily lives on the environment and what we can do to lessen this negative impact. The consumer technology industry has a significant role to play in promoting sustainability, particularly in reducing plastic pollution. From packaging to product design, consumer tech brands have the opportunity to make a difference in the fight against plastic pollution.  Consumer technology brands, businesses, and manufacturers need to proactively prioritize sustainability because the negative impacts of their products on the...

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