Mayku

Task
Launching the world’s first desktop pressure former.

Mission

The team at Gallium has extensive experience across consumer tech both in the US and UK. As a trusted partner, Mayku asked Gallium to come on board several months prior to launching its new machine, the Mayku Multiplier, as its PR partner. The role comprised preparing a detailed media strategy and pitching materials.

Method

We initially worked with the team to develop a comprehensive understanding of the product and the key story they were looking to get across to the media, so we could make sure we were aligning with Mayku’s business objectives. We used this knowledge to draft the press release which included the company’s core messaging and values. We commenced our media outreach by pitching snippets from the teaser campaign to entice the press and once this interest was piqued, we pitched the full materials under embargo.

Results

At launch, we were able to secure a solid amount of coverage. This included a dedicated feature piece in top tier tech publications such as TechRadar Pro, along with pieces in Forbes Talk, New Atlas, Windows Central, and 3D Printing Industry.