Wefunder

Task
Raising awareness about equity crowdfunding.

Mission

Gallium was selected by  Wefunder, an equity crowdfunding platform, to support the company’s growth and expansion in the U.S in light of the new equity crowdfunding regulations that were released.

Method

As part of this work, Gallium focused on raising visibility for the company and its ecosystem of startups via media relations and thought leadership. Most notably, the team was brought in to promote the release of the company’s inaugural “Public Impact Report”, as well as offer conversations with Nick on the release of the updated Reg CF regulations. 

In addition to supporting these major news events, the team executed a multi-strand media relations approach that involved pitching out multiple startups, offering media interviews and contributed bylines from the Wefunder executive team, and providing PR/marketing counsel for companies raising on the platform.

Results

Over the course of the partnership thus far, Gallium has secured a coveted Fast Company  byline opportunity, arranged media interviews for the CEO with WIRED and Wall Street Journal, and secured coverage in Fast Company (Atom Limbs), PB Monthly (Nostalgia Coffee Roasters) and more.