Chipolo

Task
Creating buzz around the launch of Chipolo’s latest Bluetooth tracker during CES 2020

Mission

Award-winning item-finding company Chipolo approached Gallium Ventures to help support and craft a clear strategy for the launch of the Chipolo ONE, an affordable, lightweight, water-resistant, and durable Bluetooth tracker. We were tasked with aiding a reviews program as well as supporting the company at CES (the Consumer Electronics Show) in Las Vegas in January 2020 which saw more than 170,000 attendees from 160 countries grace the show floor.

Method

Gallium aided Chipolo in creating a launch strategy that took advantage of the global influencer and media market in attendance at the event. Gallium worked one-on-one with media across the US, UK, EU, and South America for hands-on reviews and embargoed news as well as arranging interviews in-person and introducing members of the press and the Chipolo team. The overall strategy took into account what press coverage would be good for both driving sales as well as grabbing the attention of resellers and distributors.

Results

Working with Gallium proved to be Chipolo’s most successful product launch and trade show to date across both press coverage and sales.

Thanks to the Gallium team working directly with influencers and media coverage for the product launch included Expert Reviews, Engadget, VentureBeat, Tom’s Guide, Stuff Magazine, iMore, Country Life, Evening Standard, Good Housekeeping, Trend Hunter, and much more.