Blog

Here you will find our thoughts, research and musings on all things PR, marketing and beyond.

Abby Beckley joined the Gallium Ventures team as a Marketing Account Manager having come from a strategic marketing background, with plenty of communications experience.

Exciting times as we grow as an organisation, we are therefore delighted to welcome Patricia to the Gallium Ventures family. 

KFC Hotel in London in partnership with Hotels.com

The fast-food restaurant company has collaborated with Hotels.com to create a pop-up hotel that will be open for just 11 days, with bookings available from 11th August. Rooms will come with a “press for chicken” button so fans will never be too far away from their favourite finger-licking snack.

The education sector is often called out due to its difficulty to implement change - whether that is because institutions have legacy systems in place, don’t have the time it takes to adopt new technologies, or the affordability aspect. The sector needs to change its image as “stuck in the past”, but thankfully there are tangible steps it can take to get there.

TikTok advertising campaign screenshot

TikTok, formerly known as Musical.ly, is already a big deal when it comes to social media marketing. But don’t be fooled, while the platform was previously full of tweens lip syncing and dancing to pop hits, since it’s buy-out by ByteDance it’s become almost a Vine 2.0, but with a little more to get your teeth into.

Three cheers for four amazing award nominations for Gallium Ventures! We are so excited to share that our talented team and crowned clients have been recognised by the PRCA Dare Awards, the PRMoment Awards and The Drum Marketing Awards.

Businesses have raved about Millennials, raged over Generation Z, and now look towards those that will bring their brands through the years: Generation Alpha (or Gen Alpha). As the first generation to have been born entirely in the 21st century, these bright individuals will grow up in a world that...

Education institutions including schools, colleges, and universities have had to shift to online teaching and learning as the pandemic meant closing their doors to students. Although this has sometimes been met with frustration by those who have had their studies disrupted, we must ask ourselves, are they unintentionally being provided...