Blog

Here you will find our thoughts, research and musings on all things PR, marketing and beyond.

E3’s Cancellation and the Future of Game Announcement Events

The future of big gaming industry-focused announcement events might be short-lived as we see more companies take announcements into their own hands as opposed to relying on these events to unveil their next big thing. The recent cancellation of the Electronic Entertainment Expo (E3) is a pretty big deal not...

PR and Marketing for your new App: how to boost your profile

Later this month, the highly anticipated Google I/O event takes place.  Google I/O is an annual developer conference held by Google. It launched in 2008 and has since become one of the biggest tech events of the year, attracting thousands of attendees from all over the world. The conference is...

From planned obsolescence to the circular economy: a new era of consumer technology

April is Earth Month, with Earth Day taking place on 22nd April, comes to an end it is important to reflect on the impact of our daily lives on the environment and what we can do to lessen this negative impact. The consumer technology industry has a significant role to...

Innovative Technology and Gaming: A Match Made in Heaven

Gaming has come a long way from the days of Pong and Space Invaders. Today’s video games are immersive, interactive experiences that allow players to explore richly detailed worlds and interact with other players from around the globe. But the gaming industry is constantly evolving, driven by advances in technology...

GreyTech: The evolution of technology designed for the elderly 

As we think of the way technology will evolve to meet society’s growing needs, we can’t help but address the substantial issue of our aging populations. Through what we at Gallium Ventures call ‘GreyTech’, older people will be able to utilise tech to combat many of the difficulties they are...

So, you’re looking for investment?

The art of finding investment is just that, an art. Founders must articulate the nuances of their business and customer base while highlighting what a potential investor might miss out on should they turn down this glowing opportunity. What founders tend to forget is that your pitch is amongst an...

What does 2023 have in store for the music world?

Whether you’re an artist, label, DSP, tech player, or publisher: 2023 is shaping up to be a potentially significant one, as we see major trends from last taking hold, and new ones emerge. Here’s a few trends we are tracking that could play out in 2023. AI and music converge...

CES 2023 through the eyes of a first-timer

The Consumer Electronics Show (CES) in Las Vegas, Nevada, is the biggest consumer tech trade show and the most influential tech event of the year, organised by the Consumer Technology Association (CTA).  With a history of over 55 years, CES 2023 surpassed the CTA’s expectations for this post-pandemic year, as...