Eight things to keep in mind when attending trade shows
If you’re looking to attend a trade show either as a newbie or a skilful veteran, a startup founder, a journalist, or on behalf of your company, you can never be too prepared for what’s in store, from the food (or lack thereof) to the sheer amount of walking you’ll...
Apple’s ‘Shot on iPhone’ Message, Clever Marketing or PR Fluff?
Apple surprised us all at the end of October with a “Scarily Fast” event where they announced a new MacBook Pro and iMac with the M3 family of chips. But what seems to have the Internet up in arms is the message “Shot on iPhone, edited on Mac”, but why?...
Top toy trends of 2024 and beyond
It’s no secret that we absolutely love toys here at Gallium, that’s why we’re often found running around the halls of London and New York Toy Fairs showing off the new products our clients have as well as cooing over what products toy companies (and independent inventors) are launching or...
Women in the Gaming Industry: Breaking Stereotypes and Driving Diversity
The gaming industry has witnessed a remarkable surge in female participation over the years, challenging the long-standing perception of gaming as a male-dominated realm as recent surveys from many brands have shown. This shift not only transforms the industry but also creates new opportunities for women to thrive as gamers, professionals, and innovators. In this blog post, we will delve into recent data and research, shedding light on the evolving landscape of women in the gaming industry.
The insider’s guide to conquering IFA Berlin
IFA Berlin is THE major trade show in the European world of technology. Executives in the technology sector, inventors, and tech enthusiasts gather annually at this renowned event to learn about the latest advances in consumer electronics and home appliances, network with like-minded peers, and help define the future direction...
Communicating the cost of music
Economic headwinds have forced the hand of many consumer tech brands to refocus their strategies to ensure they can deliver shareholder value, or even simply remain viable. At the same time, recent “shock” rises in inflation are hitting consumers hard, potentially creating a lose-lose scenario. The music industry is also...
WTF is Christmas in July and why does it matter?
Talking about Christmas in July? It may sound extra, but trust us, it’s crucial to your products’ success for the festive season. In this blog post, we will explore what Christmas in July is, why it is important for brands and businesses, and the key steps they can take to...
A handful of the best Apple Vision Pro memes and reactions
After months of rumours, Apple has finally unveiled its foray into the Augmented & Virtual Reality (AR & VR) world, and while companies like Meta and Microsoft might be sitting there like a shocked Pikachu, the Internet has done what the Internet does best and created some of the most...