It’s no secret that we absolutely love toys here at Gallium, that’s why we’re often found running around the halls of London and New York Toy Fairs showing off the new products our clients have as well as cooing over what products toy companies (and independent inventors) are launching or...
The gaming industry has witnessed a remarkable surge in female participation over the years, challenging the long-standing perception of gaming as a male-dominated realm as recent surveys from many brands have shown. This shift not only transforms the industry but also creates new opportunities for women to thrive as gamers, professionals, and innovators. In this blog post, we will delve into recent data and research, shedding light on the evolving landscape of women in the gaming industry.
IFA Berlin is THE major trade show in the European world of technology. Executives in the technology sector, inventors, and tech enthusiasts gather annually at this renowned event to learn about the latest advances in consumer electronics and home appliances, network with like-minded peers, and help define the future direction...
Economic headwinds have forced the hand of many consumer tech brands to refocus their strategies to ensure they can deliver shareholder value, or even simply remain viable. At the same time, recent “shock” rises in inflation are hitting consumers hard, potentially creating a lose-lose scenario. The music industry is also...
Talking about Christmas in July? It may sound extra, but trust us, it’s crucial to your products’ success for the festive season. In this blog post, we will explore what Christmas in July is, why it is important for brands and businesses, and the key steps they can take to...
After months of rumours, Apple has finally unveiled its foray into the Augmented & Virtual Reality (AR & VR) world, and while companies like Meta and Microsoft might be sitting there like a shocked Pikachu, the Internet has done what the Internet does best and created some of the most...
The future of big gaming industry-focused announcement events might be short-lived as we see more companies take announcements into their own hands as opposed to relying on these events to unveil their next big thing. The recent cancellation of the Electronic Entertainment Expo (E3) is a pretty big deal not...
Later this month, the highly anticipated Google I/O event takes place. Google I/O is an annual developer conference held by Google. It launched in 2008 and has since become one of the biggest tech events of the year, attracting thousands of attendees from all over the world. The conference is...