Zodia Custody

Building a global digital asset powerhouse through PR.

Backed by four global banks, Zodia Custody came to us as a young, fresh player in the digital asset world with a compelling proposition and a simple, yet challenging, brief: as the first truly bank-grade custody solution, how can we position them to become a top three custodian, globally? 

Our solution was simple: speak to the industry and create a call-to-arms for collaboration in bringing digital assets into mainstream Financial Services. We did this via strong thought leadership that focused on the need for all participants to create a rigorous and compliant ecosystem. Simultaneously, we developed a strong news pipeline to showcase the growth of the brand, globally.

In just two years, we have taken the brand from virtually unknown to one of the most talked about entities in a crowded environment. The profile speaks for itself: 990 articles on the brand’s news and views, including six appearances in Bloomberg, two in CNBC and the FT, 15 articles in Coindesk and 13 in The Block. More than this, our work meant that the brand was able to break into markets around the world; a serious contender in a noisy market.

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