Chipolo

Building a challenger brand, globally

As the biggest challenger brand in the bluetooth tracker market, Chipolo approached us to build the brand globally through reviews and product launches, and secure media engagements at the world’s largest tech event.   

To build the brand, we have worked across three distinct fronts. First: creating a strong buzz for the brand on key product launches, campaigns and collaboration with major tech businesses. Second: building and managing a hands-on journalist and influencer reviews program. Third: maximizing the brand’s presence at major tech events and festivals, like CES and IFA, to ensure they are a focal point of attention at a busy time. 

Throughout our five year-long relationship with the brand, we have consistently secured top-tier media coverage; from TechCrunch, Engadget, The Verge to WIRED, Wirecutter, and Mashable. But more than coverage, our work has helped to position Chipolo as a significant challenger brand in the smart tracker market — going toe-to-toe with products offered by some of the biggest companies on the planet.  

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