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Brand/Consumer PR Creative/Campaigns

Flo Health

Growing the #1 women’s health app in the US and Europe

Flo Health is the world’s #1 female health app. We were briefed to help the brand continue its sharp growth trajectory in two key markets — the UK and North America — and move the brand’s perception from “just” being a period tracker to a platform covering all aspects of female reproductive health.  

We have done this by showcasing Flo’s experts to build it as a credible medical voice internationally, while also highlighting the app’s features beyond tracking to demonstrate the breadth of services it offers. We have then further amplified the brand positioning through a series of PR campaigns on pertinent female health topics — including launching the UK Reproductive Health Report — and announcing new features such as the award-winning Anonymous Mode. 

Over three years, our work has seen Flo featured in more than 300 articles in top-tier media, from Bloomberg to TechCrunch, Cosmopolitan to Glamour, and Popsugar to The Daily Mail. Crucially, our work has meant that Flo has not only retained it’s #1 market position, but solidified it against fierce competition across the US and Europe.  

Looking to reposition your brand and create profile on tough topics? We do exactly that for both established and challenger brands. Get in touch and send your briefs to

  • Client

    Flo Health

  • Coverage Highlights

    This Morning, Sky News Today, Evening Standard, FemTech Insider and more.

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