Later this month, the highly anticipated Google I/O event takes place. Google I/O is an annual developer conference held by Google. It launched in 2008 and has since become one of the biggest tech events of the year, attracting thousands of attendees from all over the world. The conference is aimed at developers who are interested in Google’s platforms, products, and technologies. Google I/O typically includes keynote presentations, technical sessions, workshops, and demonstrations of new and upcoming products and services. Launching an app at Google I/O can be a strategic move for developers looking to generate buzz, take advantage of...
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The art of finding investment is just that, an art. Founders must articulate the nuances of their business and customer base while highlighting what a potential investor might miss out on should they turn down this glowing opportunity. What founders tend to forget is that your pitch is amongst an endless pile of other companies claiming the same vanity metrics. This means you stand in front of an investor that is tired, cynical and can likely recollect a barrage of other startups claiming the same thing you are in just the past 12 months, let alone over the years. Having...
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In preparation for CES 2023, Gallium Ventures supported promising Japanese startups to get ready for the influential technology showcase, Showstoppers, thanks to the encouragement of their government-related organization JETRO. The responsibility a government has to support entrepreneurs within their region is an ever-evolving picture. Various countries are taking their support of startups far more seriously to help boost the economy and it is a crucial role for the government to play. Fast-growing startups are seen as a PR stroke to many governments as proof that businesses should either open shop or expand out to their neck of the woods, and...
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Education institutions including schools, colleges, and universities have had to shift to online teaching and learning as the pandemic meant closing their doors to students. Although this has sometimes been met with frustration by those who have had their studies disrupted, we must ask ourselves, are they unintentionally being provided with an introduction to the workforce they can be expected to enter? It’s not typical for students across such a wide variety of ages to be taught entire terms and semesters of their education online, but this lack of normality is in keeping with the theme for last year, and...
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Deciding to launch a product on Amazon is probably a huge investment for you, which is why it’s essential to do it right the first time. The ultimate goal is to sell your product. Some Amazon sellers would say that after the first sale, the rest shall follow. You must be asking how would that be possible? Well, the answer to that question entails smart work. That’s right; you read it correctly! Selling on Amazon does not necessarily require hard work. Instead, you need to know how to play things strategically. Basically, every step you take during your product launch...
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A globalising world ruled by TNC’s has allowed individuals in any country to connect through shared experiences of brands products and services. Somewhat sadly, you can now travel to different sides of the globe and experience a deja vu of storefronts making you feel you aren’t quite so far from home. It’s incredibly important that brands don’t assume the PR and marketing tactics used in their local region will be successful when expanding into new territories. Differences in cultural norms will drive the localised PR strategies as the tone of voice, messaging and subject matter needs to be relevant for...
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When building a website, whether it’s an online portfolio, a landing page for a product launch, an ecommerce website, or a site that gives the potential new business insight into your company, you’ll need to keep in mind several key factors that’ll not only keep those eyes on your website but will help with the overall Search Engine Optimization (SEO) bringing even more eyes to your lovely home on the world wide web. I could write for days about SEO (and I might just do that one day), but in this post I’m going to focus on a number of...
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There are many steps to creating and manufacturing a sustainable product but ultimately it starts with one important thing: materials. While many plastics can be recycled today, a sustainable, eco-friendly product is more than just how it can be disposed of by the end consumer when it reaches its end of life, but how that material came to be in the first place. Fortunately, this step isn’t as daunting as it sounds. Companies that are already familiar with manufacturing products will likely already have the tooling in place, which means the next step is to find the materials to suit...
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“Stockpiling” has gone viral, Corona beer has gone flat, hand gel has become the hottest accessory to come out of Milan fashion week and Megan and Harry are the only ones still going on holiday. So far the 2020 events calendar is looking disappointingly familiar to the departures board at San Francisco Airport with delays and cancellations splattered everywhere. Big headlines and moaning tweets aside what practical steps, other than washing our hands (which here at Gallium we suggest you maintain indefinitely) can we take to mitigate the impact of cancelled events and stop hard work, opportunities and investments going...
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The sun might be shining, and the weather might be sweet but here at Gallium we’re already thinking about eggnog, latkes and all the holiday gift guides. That’s because it’s Christmas in July! The time when all major publications, including Wired, Stylist and GQ, start pulling together their gift guide features for print. “But Christmas is SO far away!” we hear you say. Why yes it is, but preparing for the holidays starts early for many journalists, retailers and those avid shoppers. All the big retailers open their holiday departments in July; Harrods, Selfridges and Amazon (US, UK and all...
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