Amid a global innovation race, tech trade shows like IFA in Berlin, VivaTech Paris, and CEATEC Tokyo, are no longer exclusive to startups and tech giants showing their latest products, they’re key platforms for governmental entities too. That said, and as much as participation can be beneficial, it needs to...
Over the years, I have found myself repeating the same script on a number of topics such as having to explain how PR is not just “putting a release on the wire” – please don’t make that your sole PR strategy! Ever more frequently, I’m asked about the differences between...
In today's fast-paced and competitive global business landscape, effective communication is key to standing out and highlighting a business’s products and/or services. One of the most powerful tools companies can utilise (besides investing in their workforce), to build and enhance their reputation and to strengthen its new business pipeline is B2B PR (Business-to-Business Public Relations). But what exactly does B2B PR mean, and why is it key for your brand?
Large-language model (LLM) powered generative AI offers a complete sea-change in the discovery game. It isn’t a simple need to up the game; it’s a completely new playing field, one where PR will be the central player.