The trust gap, media fragmentation & crises: Gallium's 2026 prediction review
As winter slowly gives way to spring, we mark the passing of the 2026 prediction season. We at Gallium are not short of thoughts and ideas for what we expect to cross our desks this year. But now that the dust has settled on the great and the good of marketing and PR’s fortune-telling, we wanted to share our thoughts on what the rest of the industry thinks 2026 will look like for us.
PR trends for 2025: social (media) upheaval and redefining the media mix
If 2024 was the final year of the “post-pandemic era,” then this coming year is set to bring some seismic changes and unique challenges. Here, we are breaking down our key trends for 2025 — from changes in the social landscape and the impact of political shifts to a new...