In today's fast-paced and competitive global business landscape, effective communication is key to standing out and highlighting a business’s products and/or services. One of the most powerful tools companies can utilise (besides investing in their workforce), to build and enhance their reputation and to strengthen its new business pipeline is B2B PR (Business-to-Business Public Relations). But what exactly does B2B PR mean, and why is it key for your brand?
Large-language model (LLM) powered generative AI offers a complete sea-change in the discovery game. It isn’t a simple need to up the game; it’s a completely new playing field, one where PR will be the central player.
With so many tech events out there, it’s hard to simply choose one. So we’ve done the work to gather the most notable ones for you to consider. Covering everything from general consumer tech, crypto, or cybersecurity, we’ve got you covered. Whether you are in the field as a professional,...
AI isn’t exactly a new thing when it comes to video games, for the longest time some rudimentary form of artificial intelligence has been used, from storing and generating patterns to programming the way enemies and NPC’s react to player movements, providing a more compelling gameplay experience. As this technology...
Whether you are looking at attending the New York Toy Fair, London Toy Fair or even the enormous Nuremberg International Toy Fair (Spielwarenmesse), we are here to give a little guidance on what you can expect and why you should seriously consider taking part. For inventors and brands looking to...
Mobile World Congress (MWC) in Barcelona, Spain is one of the largest conferences in the tech calendar, attracting over 100,000 industry leaders, journalists, influencers, distributors, and everything in between. Whether 2025 will be your first year attending MWC, or you are a seasoned veteran who has attended since 1987 (when...
If 2024 was the final year of the “post-pandemic era,” then this coming year is set to bring some seismic changes and unique challenges. Here, we are breaking down our key trends for 2025 — from changes in the social landscape and the impact of political shifts to a new...
The Consumer Electronic Show (CES) kicks off at the start of each year and looks at the future of technology and the tech industry, showcasing what could soon become a part of our lives in the next couple of years. But what trends shaped this year’s event? And was it...