How governmental entities can make the best out of industry trade shows
Amid a global innovation race, tech trade shows like IFA in Berlin, VivaTech Paris, and CEATEC Tokyo, are no longer exclusive to startups and tech giants showing their latest products, they’re key platforms for governmental entities too. That said, and as much as participation can be beneficial, it needs to...
Journalists, Analysts, Influencers and KOLs, What's the Difference?
Over the years, I have found myself repeating the same script on a number of topics such as having to explain how PR is not just “putting a release on the wire” – please don’t make that your sole PR strategy! Ever more frequently, I’m asked about the differences between...
What is B2B PR?
In today's fast-paced and competitive global business landscape, effective communication is key to standing out and highlighting a business’s products and/or services. One of the most powerful tools companies can utilise (besides investing in their workforce), to build and enhance their reputation and to strengthen its new business pipeline is B2B PR (Business-to-Business Public Relations). But what exactly does B2B PR mean, and why is it key for your brand?
Generative Engine Optimization: PR is mission-critical
Large-language model (LLM) powered generative AI offers a complete sea-change in the discovery game. It isn’t a simple need to up the game; it’s a completely new playing field, one where PR will be the central player.
Must-attend Tech Events for 2026
With so many tech events out there, it’s hard to simply choose one. So we’ve done the work to gather the most notable ones for you to consider. Covering everything from general consumer tech, crypto, or cybersecurity, we’ve got you covered. Whether you are in the field as a professional,...
The Future of AI in Gaming
AI isn’t exactly a new thing when it comes to video games, for the longest time some rudimentary form of artificial intelligence has been used, from storing and generating patterns to programming the way enemies and NPC’s react to player movements, providing a more compelling gameplay experience. As this technology...
Toy Fair(s) in a nutshell
Whether you are looking at attending the New York Toy Fair, London Toy Fair or even the enormous Nuremberg International Toy Fair (Spielwarenmesse), we are here to give a little guidance on what you can expect and why you should seriously consider taking part. For inventors and brands looking to...
MWC meetings for newbies
Mobile World Congress (MWC) in Barcelona, Spain is one of the largest conferences in the tech calendar, attracting over 100,000 industry leaders, journalists, influencers, distributors, and everything in between. Whether 2025 will be your first year attending MWC, or you are a seasoned veteran who has attended since 1987 (when...