Whether you are looking at attending the New York Toy Fair, London Toy Fair or even the enormous Nuremberg International Toy Fair (Spielwarenmesse), we are here to give a little guidance on what you can expect and why you should seriously consider taking part. For inventors and brands looking to...
Mobile World Congress (MWC) in Barcelona, Spain is one of the largest conferences in the tech calendar, attracting over 100,000 industry leaders, journalists, influencers, distributors, and everything in between. Whether 2025 will be your first year attending MWC, or you are a seasoned veteran who has attended since 1987 (when...
If 2024 was the final year of the “post-pandemic era,” then this coming year is set to bring some seismic changes and unique challenges. Here, we are breaking down our key trends for 2025 — from changes in the social landscape and the impact of political shifts to a new...
The Consumer Electronic Show (CES) kicks off at the start of each year and looks at the future of technology and the tech industry, showcasing what could soon become a part of our lives in the next couple of years. But what trends shaped this year’s event? And was it...
With most of the major tech companies hedging their bets on Artificial Intelligence (AI), we’re set to see a future where this technology is at the forefront of innovation; but at what cost? As this area of tech is coming out of its infancy, we’re starting to see the impact...
In the ever-evolving landscape of the tech industry, some companies become household names, shaping the way we live and work. However, as time marches on, the fate of these once-innovative firms takes unexpected turns. Today, let’s take a nostalgic journey through the trajectories of three tech companies that once captured...
Any IPO is a major moment in time for a brand. But for Reddit, the upcoming IPO means so much more, to so many more. Predictions often say that what happens on 21 March is a litmus test. Not just for the value of challenger, loss-making, advertising-based social media companies,...
In an interconnected world where borders are no longer barriers, the significance of international public relations (PR to the rest of us) for brands seeking expansion beyond their home country cannot be overstated. As markets become increasingly globalized, businesses are presented with unparalleled opportunities to tap into new customer bases...