In an interconnected world where borders are no longer barriers, the significance of international public relations (PR to the rest of us) for brands seeking expansion beyond their home country cannot be overstated. As markets become increasingly globalized, businesses are presented with unparalleled opportunities to tap into new customer bases and diversify their revenue streams. However, to navigate the complexities of international markets successfully, brands must recognize the pivotal role that international PR plays in building a strong, positive global presence. Building trust across borders One of the foremost reasons why international PR is crucial for brand expansion is its...
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It’s been a dramatic year for the music industry. We’re proud to have played a part in shaping some of the biggest conversations currently happening. From new economic models and tackling streaming fraud, to promoting the role of monetizing lyrics to create new revenue streams (on which we have scored some amazing coverage for our clients. No sweat). But amidst all of our work, we’ve also been exposed to some of the latest and greatest thinking from leaders in the industry. Here’s what they — and we — are looking out for in the year to come. Personalization and superfans...
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Apple surprised us all at the end of October with a “Scarily Fast” event where they announced a new MacBook Pro and iMac with the M3 family of chips. But what seems to have the Internet up in arms is the message “Shot on iPhone, edited on Mac”, but why? It’s no secret that Apple is incredibly proud of the capabilities of both their current flagship iPhones, so it makes sense that they’d want to prove just how well these devices can perform. At a glance, the message “Shot on an iPhone, edited on Mac” seems like a pretty simple...
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It’s no secret that we absolutely love toys here at Gallium, that’s why we’re often found running around the halls of London and New York Toy Fairs showing off the new products our clients have as well as cooing over what products toy companies (and independent inventors) are launching or planning to launch over the next few years. This year has been an interesting year for toys, especially with one of the biggest blockbusters in cinema being based entirely around a toy. With the New York Toy Fair at the end of the month and the London Toy Fair following...
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Talking about Christmas in July? It may sound extra, but trust us, it’s crucial to your products’ success for the festive season. In this blog post, we will explore what Christmas in July is, why it is important for brands and businesses, and the key steps they can take to maximize its potential. While December is traditionally associated with yuletide celebrations, there is an increasing importance of sharing your Christmas products with journalists and media publications in July. Festive features have the most forward planning of the year. As the year’s biggest spending occasion for consumers, Christmas provides a crucial...
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To celebrate Germany’s Mother’s Day, this year, Burger King Berlin launched a rather questionable menu honouring the weird and wonderful cravings that some mothers experience during pregnancy. We wanted to understand just how representative these claims of cravings actually are and shed some light on the reality behind the campaign.
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As a major partner for startup brands looking to launch products to market, we often get a lot of questions about expanding retail reach. So, we’ve brought in one of Gallium's recommended and highly experienced partners — Retailbound — to give their expert take on what new brands should look to do when launching a new product to market. Retaibound’s Yohan Jacob, Retail Management Consultant, takes us through the steps.
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Love it or hate it, digital marketing is here to stay. It even used the pandemic to come into its own and was arguably the main way a lot of businesses continued to promote themselves and stay afloat throughout the lockdowns.
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Before you start to think about your plan for pitching a campaign, there are a number of questions you and your media agency need to ask yourselves...
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You’re probably aware that earlier this week someone at Facebook accidentally tripped over the plug to the social media giant’s servers, rendering three of the biggest social platforms and one of the biggest virtual reality platforms completely unusable.
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a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful.
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The fast-food restaurant company has collaborated with Hotels.com to create a pop-up hotel that will be open for just 11 days, with bookings available from 11th August. Rooms will come with a “press for chicken” button so fans will never be too far away from their favourite finger-licking snack.
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TikTok, formerly known as Musical.ly, is already a big deal when it comes to social media marketing. But don’t be fooled, while the platform was previously full of tweens lip syncing and dancing to pop hits, since it’s buy-out by ByteDance it’s become almost a Vine 2.0, but with a little more to get your teeth into.
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Three cheers for four amazing award nominations for Gallium Ventures! We are so excited to share that our talented team and crowned clients have been recognised by the PRCA Dare Awards, the PRMoment Awards and The Drum Marketing Awards.
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Businesses have raved about Millennials, raged over Generation Z, and now look towards those that will bring their brands through the years: Generation Alpha (or Gen Alpha). As the first generation to have been born entirely in the 21st century, these bright individuals will grow up in a world that is bringing issues such as diversity, inclusion, and technology’s impact on society, into the fore. It’s vital for brands to understand the power this group will hold on their futures, including how this will change product innovation, advertising campaigns, and maybe even how this will influence a new era of...
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A globalising world ruled by TNC’s has allowed individuals in any country to connect through shared experiences of brands products and services. Somewhat sadly, you can now travel to different sides of the globe and experience a deja vu of storefronts making you feel you aren’t quite so far from home. It’s incredibly important that brands don’t assume the PR and marketing tactics used in their local region will be successful when expanding into new territories. Differences in cultural norms will drive the localised PR strategies as the tone of voice, messaging and subject matter needs to be relevant for...
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Setting yourself up for marketing/comms success in 2021 and beyond 2020 is a year that we won’t soon forget. It’s a year that taught us all how essential toilet paper is to the fabric of society; a year that forced us to slow down and reevaluate our priorities; and a year that required everyone to become more comfortable with uncertainty and change. The latter point was especially the case for businesses across various sectors who had to adopt new approaches to PR/marketing in light of a hectic and ever-changing news landscape. Despite all these changes, we saw several brands that...
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When building a website, whether it’s an online portfolio, a landing page for a product launch, an ecommerce website, or a site that gives the potential new business insight into your company, you’ll need to keep in mind several key factors that’ll not only keep those eyes on your website but will help with the overall Search Engine Optimization (SEO) bringing even more eyes to your lovely home on the world wide web. I could write for days about SEO (and I might just do that one day), but in this post I’m going to focus on a number of...
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With Diwali, Black Friday, Hannuka, Thanksgiving and Christmas all crammed into the next few months, tis’ the season of holiday roundups and gift guides dominating the media. Editors become gift buying gurus who impart their wisdom through in-depth reviews and aesthetically pleasing staging to help us make the most savvy shopping decisions. In recent years, the eagle-eyed may have noticed a new introduction line kicking off most of these roundups: “we may earn a commission through products bought via links” – but what exactly does it mean? If an article includes a link to a particular stockist of a product,...
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There are many steps to creating and manufacturing a sustainable product but ultimately it starts with one important thing: materials. While many plastics can be recycled today, a sustainable, eco-friendly product is more than just how it can be disposed of by the end consumer when it reaches its end of life, but how that material came to be in the first place. Fortunately, this step isn’t as daunting as it sounds. Companies that are already familiar with manufacturing products will likely already have the tooling in place, which means the next step is to find the materials to suit...
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We’re eight months deep into this pandemic with no clearly defined end in sight. Despite the struggles that we as a global society have experienced as a result of this pandemic, it has also provided a unique moment in time to really reflect on the grave issues currently faced by societies worldwide. These issues include climate change, global public health, and of course, racial discrimination. In the wake of the global Black Lives Matter movement, which has been brought to the forefront of the news due to the public outcry after the deaths of George Floyd and Breonna Taylor, this...
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South Dakota’s PSA anti-Meth campaign is my new favourite ad fail. The double entendre, that I’m sure Minneapolis ad agency Broadhead thought they were so clever about, has completely missed the mark. If you were left confused and bemused at your initial look at the creative, you’re in good company – just take a look at Twitter. Even having worked in branding and marketing for a number of years, I initially thought the campaign was about the endemic closeted use of Meth by people of all ages, races and socio-economic backgrounds and how that needs to be tackled. Imagine how...
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It’s no secret that the toy industry is still playing catch up to this generation’s more open and accepting society; with toys still being splashed in shades of blues and reds for boys and pinks and purples for girls. But things are changing with notable companies leading the way, such as Mattel, who recently announced their line of gender-neutral Barbie dolls. You may have also heard about the inspirational teen Greta Thunberg who has been making the headlines with her passionate speeches about the environment and how we need to do more to protect the planet for our future generations....
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The sun might be shining, and the weather might be sweet but here at Gallium we’re already thinking about eggnog, latkes and all the holiday gift guides. That’s because it’s Christmas in July! The time when all major publications, including Wired, Stylist and GQ, start pulling together their gift guide features for print. “But Christmas is SO far away!” we hear you say. Why yes it is, but preparing for the holidays starts early for many journalists, retailers and those avid shoppers. All the big retailers open their holiday departments in July; Harrods, Selfridges and Amazon (US, UK and all...
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