All around the campfire: storytelling is a brand’s last unfair competitive advantage
Once upon a time, the legendary Bill Bernbach declared “it may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.” It’s been a minute or two since that quote first appeared, yet it’s just as true today as it was in the...
The ‘Indie’ phenomenon is changing the game
For players and developers alike, the gaming industry is competitive to its core. With more games than time to play them, we’re exploring why PR & Marketing is the next puzzle piece in the indie games phenomenon. During the you-know-what in 2019, gaming became the social destination, and a welcome...
What is B2B PR?
In today's fast-paced and competitive global business landscape, effective communication is key to standing out and highlighting a business’s products and/or services. One of the most powerful tools companies can utilise (besides investing in their workforce), to build and enhance their reputation and to strengthen its new business pipeline is B2B PR (Business-to-Business Public Relations). But what exactly does B2B PR mean, and why is it key for your brand?
Generative Engine Optimization: PR is mission-critical
Large-language model (LLM) powered generative AI offers a complete sea-change in the discovery game. It isn’t a simple need to up the game; it’s a completely new playing field, one where PR will be the central player.
PR trends for 2025: social (media) upheaval and redefining the media mix
If 2024 was the final year of the “post-pandemic era,” then this coming year is set to bring some seismic changes and unique challenges. Here, we are breaking down our key trends for 2025 — from changes in the social landscape and the impact of political shifts to a new...
Breaking Boundaries: The crucial role of international PR in global brand expansion
In an interconnected world where borders are no longer barriers, the significance of international public relations (PR to the rest of us) for brands seeking expansion beyond their home country cannot be overstated. As markets become increasingly globalized, businesses are presented with unparalleled opportunities to tap into new customer bases...
What trends will shape the music industry in 2024?
It’s been a dramatic year for the music industry. We’re proud to have played a part in shaping some of the biggest conversations currently happening. From new economic models and tackling streaming fraud, to promoting the role of monetizing lyrics to create new revenue streams (on which we have scored...
Apple’s ‘Shot on iPhone’ Message, Clever Marketing or PR Fluff?
Apple surprised us all at the end of October with a “Scarily Fast” event where they announced a new MacBook Pro and iMac with the M3 family of chips. But what seems to have the Internet up in arms is the message “Shot on iPhone, edited on Mac”, but why?...
Top toy trends of 2024 and beyond
It’s no secret that we absolutely love toys here at Gallium, that’s why we’re often found running around the halls of London and New York Toy Fairs showing off the new products our clients have as well as cooing over what products toy companies (and independent inventors) are launching or...
WTF is Christmas in July and why does it matter?
Talking about Christmas in July? It may sound extra, but trust us, it’s crucial to your products’ success for the festive season. In this blog post, we will explore what Christmas in July is, why it is important for brands and businesses, and the key steps they can take to...
What a Whopper of a pregnancy craving
To celebrate Germany’s Mother’s Day, this year, Burger King Berlin launched a rather questionable menu honouring the weird and wonderful cravings that some mothers experience during pregnancy. We wanted to understand just how representative these claims of cravings actually are and shed some light on the reality behind the campaign.
The trinity of marketing, communication, and distribution for success
As a major partner for startup brands looking to launch products to market, we often get a lot of questions about expanding retail reach. So, we’ve brought in one of Gallium's recommended and highly experienced partners — Retailbound — to give their expert take on what new brands should look to do when launching a new product to market. Retaibound’s Yohan Jacob, Retail Management Consultant, takes us through the steps.
The top 5 digital marketing trends for 2022
Love it or hate it, digital marketing is here to stay. It even used the pandemic to come into its own and was arguably the main way a lot of businesses continued to promote themselves and stay afloat throughout the lockdowns.
How do you pitch a campaign?
Before you start to think about your plan for pitching a campaign, there are a number of questions you and your media agency need to ask yourselves...
Why diversifying your social media portfolio is important
You’re probably aware that earlier this week someone at Facebook accidentally tripped over the plug to the social media giant’s servers, rendering three of the biggest social platforms and one of the biggest virtual reality platforms completely unusable.
The 5-step guide to creating a killer marketing plan
a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful.
KFC Hotel - Breaking down the campaign
The fast-food restaurant company has collaborated with Hotels.com to create a pop-up hotel that will be open for just 11 days, with bookings available from 11th August. Rooms will come with a “press for chicken” button so fans will never be too far away from their favourite finger-licking snack.
Why you should be looking at TikTok when marketing your business
TikTok, formerly known as Musical.ly, is already a big deal when it comes to social media marketing. But don’t be fooled, while the platform was previously full of tweens lip syncing and dancing to pop hits, since it’s buy-out by ByteDance it’s become almost a Vine 2.0, but with a little more to get your teeth into.
Gallium awards: they keep coming!
Three cheers for four amazing award nominations for Gallium Ventures! We are so excited to share that our talented team and crowned clients have been recognised by the PRCA Dare Awards, the PRMoment Awards and The Drum Marketing Awards.
Time for brands to turn their attention to Generation Alpha
Businesses have raved about Millennials, raged over Generation Z, and now look towards those that will bring their brands through the years: Generation Alpha (or Gen Alpha). As the first generation to have been born entirely in the 21st century, these bright individuals will grow up in a world that...
Why international expansion needs to localise not globalise
A globalising world ruled by TNC’s has allowed individuals in any country to connect through shared experiences of brands products and services. Somewhat sadly, you can now travel to different sides of the globe and experience a deja vu of storefronts making you feel you aren’t quite so far from...
New Year, New World, New Approach to Marketing and Communications
Setting yourself up for marketing/comms success in 2021 and beyond 2020 is a year that we won’t soon forget. It’s a year that taught us all how essential toilet paper is to the fabric of society; a year that forced us to slow down and reevaluate our priorities; and a...
Top things to keep in mind when building a website
When building a website, whether it’s an online portfolio, a landing page for a product launch, an ecommerce website, or a site that gives the potential new business insight into your company, you’ll need to keep in mind several key factors that’ll not only keep those eyes on your website...
Affiliate marketing: the links between media and driving holiday sales
With Diwali, Black Friday, Hannuka, Thanksgiving and Christmas all crammed into the next few months, tis’ the season of holiday roundups and gift guides dominating the media. Editors become gift buying gurus who impart their wisdom through in-depth reviews and aesthetically pleasing staging to help us make the most savvy...
Creating sustainable products for your business
There are many steps to creating and manufacturing a sustainable product but ultimately it starts with one important thing: materials. While many plastics can be recycled today, a sustainable, eco-friendly product is more than just how it can be disposed of by the end consumer when it reaches its end...
A Special Black History Month
We’re eight months deep into this pandemic with no clearly defined end in sight. Despite the struggles that we as a global society have experienced as a result of this pandemic, it has also provided a unique moment in time to really reflect on the grave issues currently faced by...
Meth. They must be on it.
South Dakota’s PSA anti-Meth campaign is my new favourite ad fail. The double entendre, that I’m sure Minneapolis ad agency Broadhead thought they were so clever about, has completely missed the mark. If you were left confused and bemused at your initial look at the creative, you’re in good company...
Future-proofing the Toy Industry for Future Generations
It’s no secret that the toy industry is still playing catch up to this generation’s more open and accepting society; with toys still being splashed in shades of blues and reds for boys and pinks and purples for girls. But things are changing with notable companies leading the way, such...
Holiday Gift Guides: why they matter
The sun might be shining, and the weather might be sweet but here at Gallium we’re already thinking about eggnog, latkes and all the holiday gift guides. That’s because it’s Christmas in July! The time when all major publications, including Wired, Stylist and GQ, start pulling together their gift guide...