Despite being almost precisely half of the global population, the concept of technology specifically for women is — shockingly — a relatively new field. Tracking periods and fertility planning are the most common applications associated with femtech. But now, with the original femtech startups turning into profitable fast-growth businesses, we’re seeing even further investment into the sector. This has helped to speed up innovation and deliver products and services long overdue for half of all humanity. What is femtech? The term femtech was first coined in 2016 by Danish entrepreneur Ida Tin, in an effort to legitimise the female health technology...
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In 2019 companies founded solely by women earned 2.8% of the total capital invested in venture-backed startups in the US making fighting for a place in the male-dominated tech scene one of the toughest challenges for feminism. However, the growth of entrepreneurs, companies and products describing themselves as “FemTech” sheds hope that perhaps innovation in the tech sector is no longer exclusively for outdated older men in Silicon Valley. In 2018 the FemTech market was valued at 17 Billion USD and this is just the tip of the iceberg, with the market forecast to hit nearly 50 billion USD by...
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