Since the first claims of so-called “quantum supremacy” in 2019, the transition from university laboratory to commercial application has been steadily accelerating for quantum computers. While the timeline for the development of useful quantum computers remains unclear, the associated technical and commercial infrastructures are increasingly advanced. There are now several...
Earlier this month, we had the pleasure of attending Sustainability Live in London. We’re not ones to gatekeep, so we’re here to give you a rundown of the latest innovations and goings on in the world of sustainability from the event. Latest innovations in sustainability With today’s desperate environmental landscape,...
Amid a global innovation race, tech trade shows like IFA in Berlin, VivaTech Paris, and CEATEC Tokyo, are no longer exclusive to startups and tech giants showing their latest products, they’re key platforms for governmental entities too. That said, and as much as participation can be beneficial, it needs to...
Over the years, I have found myself repeating the same script on a number of topics such as having to explain how PR is not just “putting a release on the wire” – please don’t make that your sole PR strategy! Ever more frequently, I’m asked about the differences between...
In today's fast-paced and competitive global business landscape, effective communication is key to standing out and highlighting a business’s products and/or services. One of the most powerful tools companies can utilise (besides investing in their workforce), to build and enhance their reputation and to strengthen its new business pipeline is B2B PR (Business-to-Business Public Relations). But what exactly does B2B PR mean, and why is it key for your brand?
Large-language model (LLM) powered generative AI offers a complete sea-change in the discovery game. It isn’t a simple need to up the game; it’s a completely new playing field, one where PR will be the central player.
With so many tech events out there, it’s hard to simply choose one. So we’ve done the work to gather the most notable ones for you to consider. Covering everything from general consumer tech, crypto, or cybersecurity, we’ve got you covered. Whether you are in the field as a professional,...
AI isn’t exactly a new thing when it comes to video games, for the longest time some rudimentary form of artificial intelligence has been used, from storing and generating patterns to programming the way enemies and NPC’s react to player movements, providing a more compelling gameplay experience. As this technology...