Once upon a time, the legendary Bill Bernbach declared “it may well be that creativity is the last unfair advantage we’re legally allowed to take over our competitors.” It’s been a minute or two since that quote first appeared, yet it’s just as true today as it was in the...
For players and developers alike, the gaming industry is competitive to its core. With more games than time to play them, we’re exploring why PR & Marketing is the next puzzle piece in the indie games phenomenon. During the you-know-what in 2019, gaming became the social destination, and a welcome...
Traditionally, music-making has been a time-consuming and expensive undertaking. Buying an instrument has often been a costly outlay, and that’s before lessons have even been considered. Even those embracing electronic music have been faced with costly bills for decks and equipment. Therefore, accessibility has been a longstanding issue, particularly for...
Earlier this month, the Gallium team joined tech founders, investors, and businesses from across Europe for this year’s Sifted Summit. With resilience at the core of this year’s theme, the event was a timely reminder of how rapidly technology is evolving and how businesses must adapt to stay ahead. From...
Since the first claims of so-called “quantum supremacy” in 2019, the transition from university laboratory to commercial application has been steadily accelerating for quantum computers. While the timeline for the development of useful quantum computers remains unclear, the associated technical and commercial infrastructures are increasingly advanced. There are now several...
Earlier this month, we had the pleasure of attending Sustainability Live in London. We’re not ones to gatekeep, so we’re here to give you a rundown of the latest innovations and goings on in the world of sustainability from the event. Latest innovations in sustainability With today’s desperate environmental landscape,...
Amid a global innovation race, tech trade shows like IFA in Berlin, VivaTech Paris, and CEATEC Tokyo, are no longer exclusive to startups and tech giants showing their latest products, they’re key platforms for governmental entities too. That said, and as much as participation can be beneficial, it needs to...
Over the years, I have found myself repeating the same script on a number of topics such as having to explain how PR is not just “putting a release on the wire” – please don’t make that your sole PR strategy! Ever more frequently, I’m asked about the differences between...