MediaTek

Creating fans for one of the world’s most important brands

MediaTek is one of the world’s largest producers of cutting-edge fabless semiconductors. Its chips are used in everything from the world’s leading smartphones and TVs through to the home appliances you use everyday. But the brand faces stiff competition from well-established market giants.

Our brief was to focus on increasing the awareness and reputation amongst OEMs, particularly in the lucrative high-end smartphone market. But rather than take the predictable approach of targeting OEMs directly, we decided upon another route. Our strategy was to instead focus on consumers using the devices with MediaTek’s chips in them, in order to build both awareness of the capabilities its chipsets provide, and create greater demand from target OEMs.

Harnessing a proactive media relations program, alongside targeting industry events and designing our own events, we secured favorable media coverage for MediaTek and its chipsets in Digital Trends, and Reuters to TechRadar, Trusted Reviews, and Geeky Gadgets. We’ve built their reputation with deep tech media, such as New Electronics, IoT Now, and Electronic Specifier. We’ve also worked on both earned and paid content with key influencers to capture greater consumer interest. The core result of our work: a massive shift in the brand’s reputation, with both media and influencers alongside analysts and OEM partners alike all understanding the potential of a MediaTek chipset.

We are experts in building brand equity that translates into sales. Get in touch and send your briefs to