CEATEC

Showcasing tech trends across Japan, and its dominance in Asian markets

CEATEC (Combined Exhibition of Advanced Technologies) is the largest consumer electronics event in Japan and welcomed over 112,000 visitors to Chiba in 2024, putting a spotlight on cutting-edge innovation in AI, robotics and digital infrastructure. 

Our aim has been to build stronger awareness and ties within international media and global companies. Gallium’s approach has been to focus on pre-CEATEC media engagements, on-site press coordination and post-show amplification. 

Working one-on-one with media around the world, Gallium targeted publications and influencers whose readers and viewers were interested in the latest tech trends, focusing on sustainability, smart cities and automation. Priority was given to align each exhibitor’s story with relevant publications, allowing targeted news to hit the correct demographics. 

Our team was on-site during the four day event to manage media relations and guide journalists and influencers through 808 exhibitor booths from over 25 countries, allowing tailored briefings and effective interviews.

Thanks to our hard work and dedication, CEATEC secured coverage in publications spanning North and South America, the UK, Europe, and Asia. This includes articles and television interviews highlighting the startups, scaleups and globally recognised brands as they showcased their latest news and innovations. In addition to this, several startups also reported increased investor outreach as a direct result of international exposure which reinforced CEATEC’s role as a vital gateway for global innovation entering the Japanese market.

Our team is experienced in cutting through the noise, no matter how large an event or conference. Get in touch and send your briefs to