Gallium Ventures to raise visibility for the platform as it seeks to expand its brand in the UK
Gallium Ventures is supporting Deezer on a range of communication activities; from promoting various artist and brand collaborations, to exciting corporate and brand growth plans. Gallium will work closely with the Deezer team, acting in tandem with the company’s in-house global PR team, to further develop its growth in the UK.
Deezer is the home of music, bringing artists and fans together on a global platform, unlocking the potential of music through technology. It’s one of the largest independent music streaming platforms in the world, providing access to lossless HiFi audio, innovative recommendation technology and industry defining features. These features include Flow, an exclusive AI-driven personalisation feature, which gives users access to a never-ending, personalised mix of their favourite artists and genres, while introducing them to new artists through specific recommendations based on listening habits.
Deezer is available in over 180 countries, and features more than 90 million songs, including a wide range of Deezer Originals, exclusively created by some of the world’s most exciting, up and coming artists. The latest in a long line of original projects is InVersions 90s, where stars of today recreated their favourite hits from the 1990s.
“We are thrilled to be working with Deezer,” said Heather Delaney, Founder and Managing Director of Gallium Ventures. “Deezer brings a refreshing, energetic and creative flair to the music streaming world. Harnessing the promise of AI, greater audio quality, and innovative features, it creates a whole new level of experiencing music, and works closely with labels and artists to deliver creative content and entertainment experiences, globally.”
Jesper Wendel, Senior Global PR Manager at Deezer, said, “PR is an essential tool for us to tell our story, connect with users, and showcase all the creativity, innovation, industry experience, and love for music that make Deezer one of the most exciting music streaming services out there. We are thrilled to be working with a creative consultancy like Gallium Ventures, with a team that understands both tech and music, and especially what impact it can have on people’s lives. We look forward to working with them to develop and expand our brand presence in the UK.”
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