The ‘Indie’ phenomenon is changing the game
For players and developers alike, the gaming industry is competitive to its core. With more games than time to play them, we’re exploring why PR & Marketing is the next puzzle piece in the indie games phenomenon. During the you-know-what in 2019, gaming became the social destination, and a welcome...
The Future of AI in Gaming
AI isn’t exactly a new thing when it comes to video games, for the longest time some rudimentary form of artificial intelligence has been used, from storing and generating patterns to programming the way enemies and NPC’s react to player movements, providing a more compelling gameplay experience. As this technology...
Women in the Gaming Industry: Breaking Stereotypes and Driving Diversity
The gaming industry has witnessed a remarkable surge in female participation over the years, challenging the long-standing perception of gaming as a male-dominated realm as recent surveys from many brands have shown. This shift not only transforms the industry but also creates new opportunities for women to thrive as gamers, professionals, and innovators. In this blog post, we will delve into recent data and research, shedding light on the evolving landscape of women in the gaming industry.