To celebrate Germany’s Mother’s Day, this year, Burger King Berlin launched a rather questionable menu honouring the weird and wonderful cravings that some mothers experience during pregnancy. We wanted to understand just how representative these claims of cravings actually are and shed some light on the reality behind the campaign.
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Setting yourself up for marketing/comms success in 2021 and beyond 2020 is a year that we won’t soon forget. It’s a year that taught us all how essential toilet paper is to the fabric of society; a year that forced us to slow down and reevaluate our priorities; and a year that required everyone to become more comfortable with uncertainty and change. The latter point was especially the case for businesses across various sectors who had to adopt new approaches to PR/marketing in light of a hectic and ever-changing news landscape. Despite all these changes, we saw several brands that...
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With Diwali, Black Friday, Hannuka, Thanksgiving and Christmas all crammed into the next few months, tis’ the season of holiday roundups and gift guides dominating the media. Editors become gift buying gurus who impart their wisdom through in-depth reviews and aesthetically pleasing staging to help us make the most savvy shopping decisions. In recent years, the eagle-eyed may have noticed a new introduction line kicking off most of these roundups: “we may earn a commission through products bought via links” – but what exactly does it mean? If an article includes a link to a particular stockist of a product,...
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South Dakota’s PSA anti-Meth campaign is my new favourite ad fail. The double entendre, that I’m sure Minneapolis ad agency Broadhead thought they were so clever about, has completely missed the mark. If you were left confused and bemused at your initial look at the creative, you’re in good company – just take a look at Twitter. Even having worked in branding and marketing for a number of years, I initially thought the campaign was about the endemic closeted use of Meth by people of all ages, races and socio-economic backgrounds and how that needs to be tackled. Imagine how...
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