Gemini

Driving brand expansion globally

Gemini, the NY based cryptocurrency platform founded by the Winklevoss twins, wanted to expand into the United Kingdom and Europe. The goal across PR and marketing was to build a trusted, compliant crypto brand in a complex regulatory landscape and an incredibly competitive market. 

Gallium crafted a strategy which positioned Gemini as a secure and regulated alternative to the platforms that existed in the European markets. This meant focusing communications on trust, transparency and financial empowerment by highlighting Gemini’s FCA registration and commitment to consumer protections.

Throughout the launch and expansion of the brand, Gallium took a bold approach with a combination of traditional PR, PR SEO, influencer relations, sports sponsorships, globally recognised surveys, speaking engagements, awards, and even creative campaigns. It was our hands-on approach that led Gallium to working with the company with complete collaboration in the same way an in-house team would.

A sustained media relations push secured exceptional coverage in top-tier outlets including The Financial Times, Bloomberg, Decrypt, Reuters, WIRED, Cointelegraph, City AM, The Next Web, The Sun, and far (far) more. 

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