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Marketing

May 31, 2022

To celebrate Germany’s Mother’s Day, this year, Burger King Berlin launched a rather questionable menu honouring the weird and wonderful cravings that some mothers experience during pregnancy. We wanted to understand just how representative these claims of cravings actually are and shed some light on the reality behind the campaign.

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May 3, 2022

As a major partner for startup brands looking to launch products to market, we often get a lot of questions about expanding retail reach. So, we’ve brought in one of Gallium's recommended and highly experienced partners — Retailbound — to give their expert take on what new brands should look to do when launching a new product to market. Retaibound’s Yohan Jacob, Retail Management Consultant, takes us through the steps.

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November 17, 2021

Love it or hate it, digital marketing is here to stay. It even used the pandemic to come into its own and was arguably the main way a lot of businesses continued to promote themselves and stay afloat throughout the lockdowns.

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October 13, 2021

Before you start to think about your plan for pitching a campaign, there are a number of questions you and your media agency need to ask yourselves...

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Why diversifying your social media portfolio is important
October 5, 2021

You’re probably aware that earlier this week someone at Facebook accidentally tripped over the plug to the social media giant’s servers, rendering three of the biggest social platforms and one of the biggest virtual reality platforms completely unusable. 

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September 23, 2021

a marketing plan is to meet whatever objectives it sets out to achieve and ultimately convert customers, if it does this then it can be considered to be successful.

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KFC Hotel in London in partnership with Hotels.com
August 9, 2021

The fast-food restaurant company has collaborated with Hotels.com to create a pop-up hotel that will be open for just 11 days, with bookings available from 11th August. Rooms will come with a “press for chicken” button so fans will never be too far away from their favourite finger-licking snack.

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TikTok advertising campaign screenshot
June 15, 2021

TikTok, formerly known as Musical.ly, is already a big deal when it comes to social media marketing. But don’t be fooled, while the platform was previously full of tweens lip syncing and dancing to pop hits, since it’s buy-out by ByteDance it’s become almost a Vine 2.0, but with a little more to get your teeth into.

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