Marketing

The 5-step Guide to Creating a Killer Marketing Plan

The most basic function of a marketing plan is to meet whatever...

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KFC Hotel - Breaking down the campaign

Do you like fried chicken? How much? Enough to stay in a...

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Why you should be looking at TikTok when marketing your business

TikTok, formerly known as Musical.ly, is already a big deal when it...

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Gallium awards: they keep coming!

Three cheers for four amazing award nominations for Gallium Ventures! We are...

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Time for brands to turn their attention to Generation Alpha

Businesses have raved about Millennials, raged over Generation Z, and now look...

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Why international expansion needs to localise not globalise

A globalising world ruled by TNC’s has allowed individuals in any country...

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New Year, New World, New Approach to Marketing and Communications

Setting yourself up for marketing/comms success in 2021 and beyond 2020 is...

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Top things to keep in mind when building a website

When building a website, whether it’s an online portfolio, a landing page...

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Affiliate marketing: the links between media and driving holiday sales

With Diwali, Black Friday, Hannuka, Thanksgiving and Christmas all crammed into the...

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